Bastian Jaeger

And even though Sam Altman, the CEO, he always called them a last resort.

He hated ads.

He called it uniquely unsettling to combine ads with AI.

And yet here he is.

I think even he recognizes if they want to grow, this is what they have to do.

And they're going to have to insert them.

The good news is, is they're promising anyway, that it's not going to affect how the chatbot works.

In other words, the answers that you get aren't going to be influenced by the ads.

They'll be displayed separately, which sounds very similar to what Google said when it introduced ads a generation ago.

And we all know what happened next.

So, you know, basically ads are going to be competing against organic content generated by the chatbot.

And at some point it's going to become even more difficult to tell the difference between the two.

It is.

It is a very dystopian future.

And quite frankly, it's a dystopian present because look at the Internet as it is now.

And it's completely overrun with ads.

I think we would have had to be spectacularly naive to assume that AI wouldn't do exactly the same thing.

And because it's AI, those ads are going to be even more high fidelity, more targeted, more annoying.

And basically- Oh, we can't say that word, that's right, okay.

There is no free lunch in technology.