Ben Cohen

But...

It's the joyful journey for justice.

I mean, there are battles that you encounter.

There are victories that you encounter and there are losses.

I mean, it's an adventure.

I mean, things go up, things go down.

Some things work, some things don't.

It's the journey, not the destination, right?

Yes.

That it's not true.

You know, the reason why Ben & Jerry's has become so successful is because of this independent board of directors, which has guided the company to become this international, global, billion-dollar brand.

And the key to that is the independence of this board of directors.

What Magnum did, I mean, as soon as Magnum became the owner of the company, they fired the CEO who had been a 30-year employee who worked himself all the way up from tour guide to the very top because he was abiding by the independent board, the direction of the independent board.

And then they stopped meeting with the independent board.

They refused to meet with the independent board and they...

they claim to have illegally removed all of the independent board members.

Saying that they can appoint an independent director is kind of an oxymoron.

The whole idea is that the board is independent of Magnum.

There's like 130,000 people that have signed this petition to ask Magnum to sell Ben & Jerry's to this group of socially aligned investors.

Well, first of all, when people first hear about it, they say, well, I should boycott Ben & Jerry's.