Ben Gutmann
speaker
194 appearances
1 recordings
1 series
first heard Nov 2025
last heard 15 Nov
Ben Gutmann’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Nov 2025 with 1.
Appearances
Sarah Knight, everybody else, they've sold millions of copies doing this.
And if they drop the curse word in there, well, all of a sudden, when you look at that on a shelf that has things like the millionaire next door and seven habits of highly effective people, when you look at it in that context, well, it's something that says the subtle art of not giving an F. Well, all of a sudden, that stands out.
That's different.
And those things get remembered.
They get purchased.
They get read.
They get talked about.
Conversely, that's starting to wear off a little bit.
If you look today at the bookstore, and you go to that section, every single title has that.
And so you got to find out what the next thing is a little bit.
The thing about zigging and zagging is that eventually other people start to zag a little bit.
And so you have to continually embrace different constraints to push you in a different direction.
Oh, certainly.
And you can see this again if you want to look to advertising.
So two years ago, Super Bowl runs.
What was the most effective advertisement at the Super Bowl?
It wasn't some big spectacle with some celebrities or comedians or talking animals like it has been for years and years.
It was a black screen with a simple QR code bouncing around.
So that was Coinbase.
It was scanned millions of times.
Showing 101–120 of 194 · page 6 of 10
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