Ben Gutmann
speaker
194 appearances
1 recordings
1 series
first heard Nov 2025
last heard 15 Nov
Ben Gutmann’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Nov 2025 with 1.
Appearances
It broke the app.
It was the most successful commercial in years.
But then what happens the next year as advertising works, every client goes to their agency and says, I want to do the same thing.
Okay, well, you go to the Super Bowl, I think about half a dozen or so commercials were some variant of a QR code on the screen, and it was much less effective.
So there's a little bit of a shelf life issue you have to deal with when you're talking about original salient ideas.
Oh, absolutely.
Right.
So that's an example of, of not having empathy with the receiver.
You have to speak in the language that your receiver understands.
You have to meet them where they are in terms of both the literal language as well as their motivation, their emotion, and just where they are.
If you're throwing out a punch bowl full of acronyms and jargon, you're not doing that.
There's a story I like to tell as an example of what's an empathetic message and what's not.
I've had bad luck with my dental health over the years, bad genetics.
I go to the dentist one day and I'm dealing with some very painful procedure.
And he goes, you know what?
You only have to floss the teeth you want to keep.
I said, you got me.
And so as soon as he said it that way, he met me where I am.
Instead of saying something like, you should floss to prevent plaque buildup below the gum line, which is all factually true.
But it's not in the language that I need to receive for me to understand it, for me to take action on it.
Showing 121–140 of 194 · page 7 of 10
← Previous
Next →