Ben Gutmann
speaker
194 appearances
1 recordings
1 series
first heard Nov 2025
last heard 15 Nov
Ben Gutmann’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Nov 2025 with 1.
Appearances
When it's not in that language, when it's not in plain English, when it's in dental speak, I'm not going to get it.
And you know what?
I've lost every single day since that dental appointment.
Oh yeah, I would say that simplicity is correlated with length, with brevity, but it's not necessarily the same thing.
Sometimes you do need to take that extra slide, that extra page in your website, the extra sentence in order to make sure that you get there.
Clever is great, but clear beats clever every time.
Well, there's an interesting thing that happens at least in, you know, my neck of the woods and working in marketing is that there's a lot of folks that will give you a slogan, a headline for your website, a brand tagline,
that is just a really pretty set of words, but it actually doesn't connect with what they're trying to say.
It's something that looks good, but it doesn't actually mean anything.
An example here for this.
So a number of years ago, teen smoking was a big problem.
And a nonprofit group developed a campaign under the label Truth, which I'm sure many folks are familiar with, that had a very famous ad that was,
that featured a bunch of body bags being dumped in front of the Philip Morris headquarters and an actor, or an activist rather, gets on a megaphone and shouts, tobacco kills 1,200 people a day.
Ever thinking about taking a day off?
And this ad, you know, it won all sorts of awards.
It was super effective.
And it was, you know, relatively, it was blunt.
It was salient, right?
This is something different.
You don't see that type of language on TV.
Showing 141–160 of 194 · page 8 of 10
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