Beth Fischer
speaker
91 appearances
1 recordings
1 series
first heard Dec 2024
last heard Dec 2024
Beth Fischer’s voice in public audio — every appearance, attributed to the second.
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Appearances
And then you can joke that and reuse. Yeah.
Repurpose is another tool that I didn't really realize you could do. I kind of thought it was cheating. Yeah. And then when you guys were like, no, you haven't.
I mean, you already did the work. It's just like copying it over.
Put it on TikTok. Put it on YouTube. So, you know, recently I started a YouTube channel. And, you know, yeah, repurposing was a huge lesson for me.
Well, it's like it's harder to build the first McDonald's than like, okay, now we know how it should look. Let's copy it, right? It's kind of how it is with content. It's like the hard part was figuring out the viral hook and getting it working and filming it. We might as well reuse it in a blog, an email, post it on TikTok, YouTube, get on a podcast about that topic. And it's like, boom.
Everything you just said, you taught me and I followed.
Good. Yeah. Well, that's one great thing about you is you, you know, and I think someone that is a coach is generally more coachable as well. Right. Because, you know, I always say I'm a great student. Yeah.
Tell me what to do. I will do it.
Yeah. Good. So last thing, you know, big thing I want to talk about is the ad side. Right. So, you know, I obviously a lot of people come to me because I'm good at ads and have that experience and well known for that. And, you know, there's a lot to learn, but it can be manageable. It's not too overwhelming. So talk about your experience there with the ads. Scared.
I was petrified because I had built everything from scratch. I built everything organically, never did a dime for two years in any advertising. So, yeah, joining, you know, your team, it was like, oh, OK, now it's time to really spend some money. Yeah, yeah, yeah. But I had to make that shift in my own mind. If I don't spend the money, people are going to still hurt.
I have to spend the money in order to get them to get to me so that they can get the help that they need, the help that I know they need. So it was a mindset shift, you know, but I did. As soon as I started really focusing on Facebook ads, I doubled my revenue. I mean, that's not why I do this, but doubling that revenue means double the people that
Yeah, I say revenue and money is just a form of impact in my eyes, right? Like 99% of the time, it's hard to build a big company if you're not changing lives, right? Of course, there's a few outliers that scam and stuff. But in theory, if you're doubling and then quadrupling and then 10x-ing your revenue, that's 10 times more clients you've helped. That's exactly right. That's how I look at it.
And I used to have a bracelet, you know, we'd give out that would say ads equal impact. Yeah. Because I think people... Go on. Yeah, people are so scared of ads, but it's like I've helped thousands of people with my knowledge because of Facebook ads, because I've been able to reach tens of thousands of customers. So advertising is just a way to get your voice and message out there.
So if you're listening and you have a strong voice and message and something that can change lives, ads are just going to put that forward and show everyone and help people. Yeah. Yeah, you've seen it, you know, in action. In action. And it's only just the start, right? You've doubled for ads, you said. Yeah. But you're only spending, you know, not a crazy amount.
And now you're starting to scale that. So that's exciting.
That's right. And I'm excited to spend more. Yeah. Because again, now you see how it works. Right. Absolutely. Good. It's more people.
Good. So last couple of more like personal questions I want to throw at you. Careful questions. So biggest win in business.
Biggest win in business. I mean, it has to just be the impact that I'm making. I mean, that's when I get out of bed in the morning, I'm like, I'm ready. Like, who am I helping today? What am I doing? What ad am I going to work on? How am I going to get more people into the right method?
Because I have to draw people away from the traditional, which is not easy to do. You know, people, again, they think marriage counseling, marriage counseling. And I'm coming going, no, no, no, no, no. Don't. You're falling off of a cliff. Come this way. Good. And that's hard. So every day I wake up thinking, how can I do that? Yeah, good.
And second one, the opposite, biggest loss or failure.
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