Blake Anderson

As we all know, there are a lot of new, very popular fragmented career advancement tools. By fragmented, what I mean is you have a website that you can go on that gives you an analysis of your resume and it'll give you all the bullet points about how to improve it.

We also have websites where you can take quizzes in terms of that will give you recommendations of what your future career should be based on your personality. We have people that sell courses about how to apply to different jobs.

But I believe that an all-in-one integrated platform that kind of takes a bunch of these different fragmented tools and puts it into career AI, I think that that would be a pretty amazing application. And specifically as someone who just recently graduated from college, I know the trouble that a lot of people have in finding jobs, finding internships, that sort of thing.

um and it's a massive industry to begin with like one of the uh primary selling points of universities is that like they're going to set you up for your future career now i think that a career ai you charge 50 bucks a month for an all-in-one tool to me feels pretty obvious and then with regards to distribution i would go about it you know

The pretty standard Instagram, TikTok reels obviously target students, but then you could leverage Twitter or x.com in addition to LinkedIn for some relatively untapped distribution channels.

Yeah. So I believe that there is a people often fall victim to seeing the new trendy way to go viral and then putting all of their eggs into that basket. I think that's something that all of my applications have really benefited from is I'm engaging in a highly iterative process of generating virality from early on.

And so that means coming up with new hooks, figuring out new ways to position the product. in terms of who you're marketing to and split testing those over a rolling basis. So let's say that I really think that influencer marketing is going to work with this career AI application. I'll find influencers in the general ed tech space that talk about study tips.

I'll find influencers that give tips on how to apply to jobs. I'll find influencers that give general productivity tips. I will come up with different hooks that could theoretically work within each of those niches. I'll then split test these hooks across different videos, across different creators, and assess the results.

Assess how many views we're generating based on which hook, what the relative conversion is based on a per view basis for each of them. And then over time, you start to develop either a mental or real statistical model that will be able to inform your future distribution strategy.

I hope that makes sense, but somewhat akin to how platforms, meta, TikTok, et cetera, will split test your different creatives, applying the same strategy to influencers or internal UGCs. or, uh, you know, creative hook generation, that sort of thing.

I was actually looking at this today cause I thought that this is, uh, pretty indicative of what I do, which is kind of different from a lot of people. Number one, I don't use, uh, influencer marketplaces or databases. Number two, I think that there's a lot of messaging on the internet about various tools. So like marketplace and databases or agencies to find influencers for you.

That's just like outright wrong. What I don't see people talking about is the development of personal relationships with influencers. So I just recently launched my new company, Apex. I can get into that a little bit later, but in short, it's a very content-heavy company. We're creating content in-house. And now you'll see.

I make this post, and I guess this is backwards, but I've got a bunch of creators. Sam Zia commented. He was a former co-founder from UMAX. 220,000 followers. Dawson Gibbs. 170 or 170,000 followers backstate Carter, 280,000 followers. The list goes on and on.

Um, and now the reason that they're commenting on this isn't because I'm paying them to, but it's because I've developed the relationships with them. And I think that, or I know that these influencers are getting hundreds of DMS emails, what have you on a daily basis. It's really hard for them to differentiate what companies are serious and what companies are.

But if you can embed yourself and develop personal relationships with them, embed yourself within the industry, then they'll connect you with whoever you need to get connected with.

Listen, I totally agree with it. Reach out to as many as you can. I always say prioritize early on both quantity and quality. You got to reach out to thousands of them. If there's a creator that you really want, you have to DM them on every single platform. You have to message their mom. You have to message their girlfriend saying, I want to pay your son money. Please put me in contact.

I've done that before. That can kind of help solve your cold start. From there, you got to treat them well, become friends with them. And then the opportunities become endless.

So, okay. First off, I think that similar to what I was saying about split testing different, uh, hooks. across different niches about why people should download your product. If, for example, with Career AI here, if we're embedding multiple different tools into the platform, what we can do is we can also split test different product hooks.

So we could test, let's say we have three different tools within the application. Then we can test different tools on social media to see what's going to go the most viral. And we can engineer around virality. With UMAX, for example, this was the facial analysis ratings. We found that this sort of six-factor Madden rating system, that's what people were most drawn to.

That's what people were most likely to like, comment, engage with. And therefore I want the most viral. I want to, I want to, to make that clear from the start, because that is kind of how I begin my ideation process. What are the tools that are going to do well on social media, X, Y, and Z. So, so that will inform design. And then my process for design is usually I do wire frames.