Bob Burg
speaker
120 appearances
2 recordings
2 series
first heard Dec 2024
last heard Apr 2025
Bob Burg’s voice in public audio — every appearance, attributed to the second.
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Appearances
Yeah, the law of receptivity says the key to effective giving is to stay open to receiving. This means nothing more than understanding that, yeah, you breathe out, you also have to breathe in. It's not one or the other. It's both. You breathe out carbon dioxide, you breathe in oxygen, you breathe out which is giving, you breathe in which is receiving.
Giving and receiving, despite the many anti-prosperity messages we receive from the world around us, which is really a shame, despite that, giving and receiving are not opposite concepts. They're simply two sides of the very same coin and they work in tandem. The key is that you focus on the giving
And you allow the receiving, which is why John David Mann and I say that money is simply an echo of value. So you focus on the giving. And when you do this and you create such wonderful value for others, you've created that benevolent context for success. And then you allow yourself to receive as a natural result of the value you've given.
I think it goes back to a definition, as you can tell, so many things go back to definitions, right? And I think it's when we talked about authenticity, acting congruently with your values. I think happiness, which is really what it's all about, when you think about it, the end of our life, what is it? It's how happy we were, right? I personally define happiness
as an ongoing and genuine feeling of joy and peace of mind, the result of living congruently with one's values. So I think that with everything we do, if we're able to check on this, is what I'm about to do congruent with my values, congruent with the person who I believe I am and or want to become,
then I think we create that context for happiness, which doesn't mean life is, you know, rainbows and unicorns either. Life is life, okay? But it means that we have that ongoing sense of happiness.
Best place is burg.com.
My pleasure. Thank you.
In a crude laboratory in the basement of his home.
Oh, my absolute pleasure. Thanks for having me.
Yeah, that's a great question. I appreciate that. So law number four, the law of authenticity, says the most valuable gift you have to offer is yourself. And in this part of the story, Deborah, the mentor in that part, made the statement that all the skills in the world, the sales skills, technical skills, people skills, as important as they are, and they are indeed very, very important,
They're also all for not if you don't come at it from your true authentic core. But when you do, people feel good about you. They feel comfortable with you. They feel safe with you. And why wouldn't they? They know who they're getting. There's a consistency there.
And, you know, Robert Cialdini in his wonderful book, Influence, The Psychology of Persuasion, which he had just updated, revised a few years ago, uh, And, you know, he talks about the about consistency being such an important part of human nature. And it dates back to the cave person days. Right. When everything was a matter of life, every day was surviving the day.
So consistency was key, right? You had to know who in your tribe of 200 people had your back and who might club you in the back, right? You had to know what the sounds on the distance meant. You had to know what the bent twigs meant and the footprints, and it had to be consistent, had to be the same. And so when we are ourselves, we tend to be very consistent. People know who they're getting.
Now, there's a couple of things here, though, and I think that that perhaps since social media has become so prolific, I think the definition of authenticity has almost changed, and I think in a false way, if I may suggest. And here's what I mean. Authenticity now seems to mean no boundaries. Just say or do whatever you want.
Use whatever language you want and sell people whatever you want because, well, you're being yourself. You're authentic. Ryan, I respectfully disagree with that. I believe this is sort of like the person who says, well, I have anger issues and I yell at people a lot. And if I were to act any differently, that wouldn't be authentic of me. And I think that's really a bunch of baloney, right?
It simply means this person has an authentic problem. that they need to authentically work on in order to become a better, higher, more effective, authentic version of themselves. So we never want authenticity to be confused with or an excuse for not growing, right? Not bettering ourselves, but instead as motivation or impetus to become a higher version.
Now, with social media as well, it's also, and this is a good thing, a lot more difficult to hide your authentic self. So if someone doesn't show up authentically, that's gonna come back to haunt them. Now, let's answer the question, why do some people not show up authentically, right? If it's been proven to be so helpful in business. And we might think it's,
Well, because the person's phony or they're trying to pull one over on everybody. Well, it's a big world. There's lots of people out there, so there's always some who are like that. But I don't think that's usually it. I really believe that when someone does not show up authentic, but instead comes across as a, I guess the correct Latin term would be Phonus Bolognus.
It's typically because they just don't have the self-confidence to show up authentically. In other words, it's difficult to show up authentically when you don't feel you have anything worthy of showing up authentically for. This comes down to how we value ourselves, right? And it can be very difficult for people to recognize their value. I believe we all have two types of value.
Showing 61–80 of 120 · page 4 of 6
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