Bob Burg
speaker
120 appearances
2 recordings
2 series
first heard Dec 2024
last heard Apr 2025
Bob Burg’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsNo recordings in the last 12 months.Older appearances are listed below; set an alert to hear about the next one.
Appearances
We have intrinsic value, just by the nature of being a human being, being here, we bring value to the table. That's intrinsic value. But we also have what I call market value.
And I define market value as that combination of strengths, traits, talents, and characteristics that allow us to add value to others, to the marketplace, in such a way that we will be rewarded for it, financially and otherwise. The challenge is it can be very difficult to understand those assets and to recognize and embrace those assets of value we have. Why?
Because we're human beings and we're too emotionally close to ourselves. You know, we see a lot of our, somebody, Mark Sanborn, a great, great speaker and author, once said to me, you know, Bob, we tend to look at other people's highlight reels and our blooper tapes. And I think that's so important.
So we tend to devalue ourselves sometimes if we don't, and that's when we don't really have that self-confidence and recognize those assets of value we have. So I think it's important to get with someone who cares about us but is not so emotionally close to us as well so that they can really see objectively what we really have. But once we know that, now we can connect better with people.
So the people who ask that question, well, you know, it's not connecting. Well, they're probably not really, they're maybe trying to almost imitate, if you will, somebody else's style, right? Who they like, you know, who they see as successful. And it just doesn't work. So in order to really be authentic,
It does. And for feedback to happen, and by the way, you know, I would say if we were going to have one underlying definition of authenticity, perhaps it would be acting congruently with one's values, right? So if we're acting congruently with our values, we're always on the right track and we are being authentic.
Now, that doesn't mean the values that we think we should have or that the world tells us that we should have or even people who love us tell us we should have or what we wish we had, but the actual values that we hold. When we're acting congruently with those, we are, by the very nature, by the very definition of the thing, we are being authentic.
Now, as a leader, when you see someone who you're leading, who is not doing that, you know, that's where you have to step in. But then your question becomes, well, what if that person is sort of defensive, just is not open to it? This is really where the relationship comes into play.
You know, one thing I've been saying, and I said it in my first book, Endless Referrals, back in the mid-90s, we have it in
the go-giver and everything already kind of makes its way in there and that is this all things being equal people will do business with and refer business to those people they know like and trust well all things being equal people will also follow those people they know like and trust and
and be able to accept counseling, coaching, teaching, mentorship from those people they know, like, and trust. And that's why that relationship's so very important when it comes to working with someone, helping someone. And when that person understands and they know that you have their wellbeing at heart, that you're providing these suggestions because you genuinely care about them.
And that doesn't mean you don't have to be tactful. As you say, you do, you still do need to. You need to let them know how much you believe in them how much you admire about them, and would you mind if I shared something with you that I think could take your effectiveness from this level to maybe the next level? And when you do it that way, this person, again, they feel safe with you.
They feel safe because you're not putting them down. You're not saying, hey, you're really blowing it. You're really doing something wrong. You're not being yourself, and that's taking away your credibility. That's going to cause a person to be defensive no matter how much they know, like, and trust you. But when they know you have their well-being at heart and you frame it in such a way that
that it's more that you're just trying to help them move from where they already are to where you know they can be, they're much more likely to be receptive.
Oh, I think you're right on the mark. And I think it's very worth exploring because it talks a lot about human nature, in a sense, and the need to belong. And this is where a lot of political correctness comes into play, okay? When you think about it, political correctness Or what do they call it? Wokeness. And that's a big word now, okay? Yes. And woke began as a very well-intentioned concept.
Yes. It meant you were woken up to, conscious of people being mistreated, people not being made to feel right. Very good. I don't think anybody has a problem with that. But then what happened was it morphed into something different. It morphed into, unless you agree with our...
definition of or you know values if you will of what this should mean and how you should think we don't accept you well let's go back again into human nature and being part of the tribe those 200 people who if you get kicked out of that tribe what happens you probably die Right. That's why back in the cave person days, that was so important to be part of a tribe.
And it was usually about 200 people. OK. And so what happens is, you know, well, my values might say, yeah, I like the idea of being inclusive and I like the idea of making people feel welcome and respecting people for the way they are, so long as they don't infringe upon the rights of anybody else. Yeah. But I don't agree with these people saying you have to believe blah, blah, blah, blah, blah.
But if I say something, what happens? I'm going to be and then what was that word? Canceled. Yes. Okay. And now the people who I want to have like me are going to shun me. So there's a lot there. And again, I'm not being political either. We're just talking about human nature and what we have seen happen. Yeah.
So that, that does hurt a person in terms of being, having the guts as you did to be congruent with your values.
Showing 81–100 of 120 · page 5 of 6
← Previous
Next →