Bob Burg
speaker
120 appearances
2 recordings
2 series
first heard Dec 2024
last heard Apr 2025
Bob Burg’s voice in public audio — every appearance, attributed to the second.
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Appearances
I love how you think. I think the problem is the attachment to caring what other people think of us. It's okay to prefer it. OK, I you know, I would love everybody to like everybody. You know, I mean, that would be great. But we you know, I wish everybody like me. Why not? I'm a human being. Of course I want I want that.
But if I'm attached to them having to like me, that means that they're liking me is dependent upon my doing things that are congruent with their values, not mine. And I think that's where it really comes into play. And again, by saying being congruent with one's values, I don't mean any way you should be trying to insult someone.
No, again, that's that authenticity that people use for kind of not being a caring, tactful, kind, what have you. No, but I'm just saying that when push comes to shove, we've got to be true to ourselves and our values if we're going to be happy. And that's where attachment comes into play.
You know, you can prefer for people to like you, but it's the attachment to them having to, which means you're not happy in and of yourself. Your happiness is dependent upon outside circumstances. And, you know, everything from philosophies such as the Stoics to the Buddhists to Judeo-Christian to all sorts of have all taught us.
So that's very healthy, by the way.
Well, I think first it begins with awareness. And that's what you really, that your mentor helped you to see. Because you didn't really understand why you were doing the things that you were doing, what were the implications, and how did that really affect you? You know what I'm saying?
You knew it didn't feel good to have them, you know, you were in an environment that was not welcoming, you know, to that, where there are other environments that, which are very healthy environments, which love respectful disagreement. Ray Dalio talks a lot about that in his book, Principles. It's respectful disagreement, but it's disagreement, right?
Um, but so, so the first part is just being aware of it and then saying, uh, you know, and, and like, like you did, and I thought you said it beautifully that, that you can, you know, that you can prefer a certain result or that somebody, but you're not, but you're okay with it if that's not the result. Then you've got to just work at it. That's really all you can do.
First of all, continuing to read books. One of the best books I ever read in that regard, and I probably read this about 30 years ago, it was called The Handbook to Higher Consciousness by Kenneth Kyes, Jr., which really helped me understand the difference between preferences and attachments. And one I'm reading right now, I've been actually reading this for the last year and a half.
I've been studying this book. It's made such a huge difference in my life. And I think it helps for someone to really understand themselves. And it kind of goes back to this point. I'm reading...
living untethered by michael singer michael a singer now he wrote wrote two other books which are great one was the untethered soul and the other was the surrender experiment wonderful great books but this book this third one And it can be read just individually. It doesn't need to be – you don't need to have read the other two. This one, Living Untethered, he just hit the jackpot with this.
It really helps us to not only understand ourselves but understand why we have these – feelings that just can make life so, as he says, uncomfortable in here, right? And how to work through those in a very, very eloquent and wonderful way. Like I said, I've been studying this book now for a year and a half. I read it almost every day. I read at least one or two chapters. They're short chapters.
But it takes a long time to read each page because there's a nugget on every line. I mean, it's that good. But that is the thing. I think we need to be aware of the issue. We need to learn as much as we can about it. And then, again, be okay with the results, understanding that, yeah, that aligns perfectly with my value system.
Exactly.
Beautifully stated, it is. And again, I loved The Untethered Soul, but when you read Living Untethered, you'll see how he sort of brought that together to even another level. Here's how I say it. When I read The Untethered Soul, I really got it on an intellectual level. Studying Living Untethered, I got it into the heart.
Yeah, and I've been able to actually do some of those things, not to say I've been able to do a lot of the things he talks about, and it's been a huge difference maker. I've been studying personal development, I think, for probably, well, close to 40 years, and I would say this is the best book I've ever read on the topic.
Yeah, the best place is really just Berg, and that's B-U-R-G.com. And when they're there, if they'd like, they can subscribe to the Daily Impact email that I send out Monday through Friday mornings. They'll see there's some resources such as the GoGiver Success Vault, and they can read chapters of the different books if they'd like to see if they like it first.
So, yeah, everything's pretty much on Berg.com. I'm a simple guy.
That's from being old. There's a story behind that, but it has more to do with my being old and there at the beginning than anything else.
Oh, likewise. Thank you so much again.
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