Brad Jacobs

speaker

1,288 appearances 1 recordings 1 series first heard Aug 2026 last heard 4 Aug

Brad Jacobs’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Aug 2026 with 1.

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The Knowledge Project · The Mindset Behind Building a Great Little Business | Brad Jacobs · 4 Aug 2026 podcast

You could do that whole thing just by sending them a document.

There's no reason to convene a meeting for that.

It's just a kabuki dance.

I like to have real board meetings where ahead of time everyone's read all that data and between board meetings they've been in the business through what I've been talking about and

They come to the meeting and we bring in over the course of a day, somewhere between 10 and 20 managers, executives, sometimes senior ones, sometimes mid-level managers, sometimes front level managers, employees.

And I go around the room and I like every single director to ask whatever they want to ask.

I don't want them to tell me ahead of time what they're going to ask.

And I don't want them to tell the managers who they're interviewing to know what the questions are ahead of time.

I don't want our executives or our frontline employees to waste time, and I'm using the word waste deliberately, preparing for the meeting some speech, some script, some sometimes phony baloney sales story about how great things are.

I want to ask real questions.

I want to include in the tough ones.

And I want people to answer them honestly and spontaneously in the moment and completely.

So I love our board meetings.

So I'm now chairman at the moment of three different companies, XPO, GXO, and RXO.

And so we tend to have our board meetings every three months around the same time, around the same two-week period.

It's some of my favorite meetings the whole year.

because I have highly engaged directors who are knowledgeable about the business and who ask really good questions.

I learn a lot.

I learn a lot at the board meetings.

I don't dominate the board meeting with, I'm the person speaking all the time.

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