Brad Jacobs

speaker

1,288 appearances 1 recordings 1 series first heard Aug 2026 last heard 4 Aug

Brad Jacobs’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Aug 2026 with 1.

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The Knowledge Project · The Mindset Behind Building a Great Little Business | Brad Jacobs · 4 Aug 2026 podcast

I've had people on the senior level make, many, many people become millionaires, multimillionaires.

I've had people become tens of millionaires.

I had one person who made over a hundred million dollars.

I have a couple of people now who are on track to make very large amounts of money.

This is a good thing.

This is an outgrowth of success because we've tied everybody's compensation.

We've been very thoughtful about compensation plans.

We've tied their compensation to contributing to our big goals.

And the only way they can make all this money is if they're making money for shareholders.

So I love compensation plans for the senior executives that have a big component of equity

That's dependent on TSR, total shareholder return.

So we look at how does our stock perform versus called S&P 500.

And what percentile are we?

If we're less than, call it the 55th percentile, I'm not so sure they should get any, I'm not sure equity should vest.

I could argue that if we're only getting roughly half, roughly, we're very middling in the results we're giving, that's not why people invested in us.

People gave us the sovereign wealth funds or pension, these big investors, they've given us money because they expect us to be much, much higher returns than the average company.

So I like to have people bet on themselves so that,

if our shareholder returns are less than 55% or so, I don't want it to vest.

If it's 65%, it vests some.

If it's 75%, it vests more.

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