Brad Sugars

Anyway, back to that lesson on leverage.

Divide to multiply, step one.

Second way I learned it was ever more with ever less.

The way I teach it is do the work once, get paid forever.

So your goal in life is work that pays you back forever.

Now, the problem with that work is it pays $0 an hour.

When I go and buy a piece of real estate, guess what?

$0 an hour.

In fact, it's probably costing me money to go and buy a piece of real estate, right?

Let's imagine the first piece of real estate you bought took you 100 hours to buy it.

Cause you don't know what you're doing.

You gotta learn, you gotta study, you gotta read the books and do all that stuff.

So you don't make a mistake, right?

Well, over the rest of your life, how much money will you make out of that $100, out of that 100 hours?

I write books.

I've written 18 books.

My first book probably took me 50, 60 hours.

These days, I can churn out a book in maybe 15 hours because I know what I'm doing.

But you sit down and you start thinking, that first book, even that one, if it took me 100 hours to write that book, it sold hundreds of thousands of copies.

And even though I only get like $1.80 a book on royalty from my publisher, it's still every day.