Brad Sugars
speaker
6,125 appearances
15 recordings
3 series
first heard Dec 2025
last heard 5d ago
Brad Sugars’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 15 in all, peaking in Aug 2026 with 5.
Appearances
And this is where if you think of the highest benefit principle, okay?
If again, I'll stay with Action Coach because you kind of understand my business, so it it makes it a little easier.
If Action Coach client doubles their business, who benefits?
Bang.
They need more money, they need more lending, they need more credit card processing, etc.
Accountants, lawyers would benefit, recruiters benefit, they need more staff, software providers benefit, they need more computers and more software type thing.
All of those people benefit.
If you think about the natural alliance partners for yourself, ask yourself a very simple question: Who benefits when my customer wins?
And that's really where your strategy.
Strategic alliances begin.
If you're struggling with it, just jump on ChatGPT and say, hey, this is my business.
Who else has serves my customers that is non-competitive to me?
It'll give you associations or businesses or groups, memberships, clubs, etc.
I think it's really easy for you to start sitting down and making a list of maybe 20 industries or 20 groups, associations, et cetera.
And within those 20 groups,
groups you might find five companies, ten companies, four associations, ten associations.
They're all there waiting for you.
That then brings us to maybe affiliate marketing.
If you move into affiliates and start thinking about an affiliate is simply someone who gets paid when they help generate business for you.
It's that simple.
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