Brandon Sawalich

And it has to start with those attitudes and the people that you bring in and work as one team.

One vision, one team, one start.

That's my approach.

And I'm CEO of the company.

And I view this pyramid, you know, my own personal approach to leadership is I invert the pyramid.

I'm not at the top.

I'm here to help everybody here be successful and understand the work that they do matters.

And we do change people's lives.

And what can I do to help?

Right.

And it kind of goes back to my because of of wanting to help people and see that satisfaction, whether it's helping the team be successful or seeing a patient smile because we just reconnected them to their life.

Yeah.

You know, what we're doing is really starting back in 2018.

I wanted to in an industry where it would be easy to have incremental change and improvements.

You know, we're a privately held company, which is an advantage because we can move fast.

We're agile.

Our other companies, there's four other companies, public companies.

And I want to invest in AI.

We started there.

And then also take the hearing aid, that stereotype, from a single purpose device to a multipurpose device.