Brandon Sawalich

so the ears the new wrist so we look at three buckets the sound quality you know the actual performance of the hearing aid for the patient we look at health and wellness features and then we have personal assistant so those are three areas that we put features into the product that

helps somebody you know it can track steps we have fall detection because we have a patient-based demographic that prone to falls and if they fall the hearing aid will send a text message up to three people in the family that indicates a fall and they could be helped and i've had many stories where we've saved people's lives and then the personal assistant you know basically as you mentioned the language translation you have to start somewhere and the goal is

you know, that instant instantaneous translation where I'm talking to somebody over in Germany, I'm hearing it in English or whatever it might be.

And we have 78 languages that we can translate.

I can go on and on.

So I can sum it up like this.

Think of Iron Man and Jarvis.

You know, that's kind of, you know, my son growing up, when he's growing up, watched all the

Marvel movies, of course.

And it's going to be your personal assistant.

It's like that Jarvis in your ear that's helping you get through out the day as you need it, you know, personalized and customized to the patient's needs.

So it's not just a product that's amplifying sound.

It's a mini computer that's thinking and helping you the best that it can each and every minute of the day.

Well, it's technology, so intelligent, it's superhuman.

And it's sound quality where, for me, if I'm talking to you, it's analyzing what's going on behind me or to the side.

And if I stop and think, I can understand what's going on

know really 360 degrees around me and hearing aids haven't been able to process that clearly or that with that much sound quality because you might hear a noise that's overcoming our conversation the hearing aids picking it up and i can't quite make it out so what we're doing is analyzing the the products our products analyze the sound where they're coming from but also knows what type of hearing loss

and how it's personally programmed for that patient.

So it's specifically, I'll say optimizing and performing the best it can be for what I need.

And then I'll say a little bit more because it's, it's a superpower.