Brendon Burchard

So I'll be inadequate too. And so here's what, write this down. If you ever want to understand your negative thinking, write this acronym I'm going to give you down. ZAPS. Z-A-P-S. You guys will be having success, and then you'll zap yourself. And when you zap yourself, you'll stop. Zap, Z-A-P-S. The Z stands for zoom in. Problem happens, you zoom in on it. Difficulty, you zoom in on it.

You failed, you zoom in on it. They made fun of you, you zoom in on it. Then the A is you attach self. You attach identity to the problem. You attach identity to the ruin. The failure. Yes, I am the failure. Now it's not just a bad thing happened. I'm impacted by it. I am. You zoom in on what's wrong. You got to stop that. You got to zoom in on what's possible. You got to zoom in on blessings.

You failed, you zoom in on it. They made fun of you, you zoom in on it. Then the A is you attach self. You attach identity to the problem. You attach identity to the ruin. The failure. Yes, I am the failure. Now it's not just a bad thing happened. I'm impacted by it. I am. You zoom in on what's wrong. You got to stop that. You got to zoom in on what's possible. You got to zoom in on blessings.

You got to zoom in on grace. You got to open up that perspective. You got to open up that aperture. So you zoom in on what's wrong. You attach personality or identity to the problem. Then P is... then you punish yourself. Oh, man. I used to do that all the time. Yeah, you punish yourself. You shut yourself down. You speak terribly to yourself. Procrastination is punishment. Drugs, alcohol.

You got to zoom in on grace. You got to open up that perspective. You got to open up that aperture. So you zoom in on what's wrong. You attach personality or identity to the problem. Then P is... then you punish yourself. Oh, man. I used to do that all the time. Yeah, you punish yourself. You shut yourself down. You speak terribly to yourself. Procrastination is punishment. Drugs, alcohol.

Drugs, alcohol, abuse. Whatever. Neglect. All of these things you punish yourself, you neglect. And you don't just punish yourself with the bad, you neglect yourself from the good.

Drugs, alcohol, abuse. Whatever. Neglect. All of these things you punish yourself, you neglect. And you don't just punish yourself with the bad, you neglect yourself from the good.

That's right. Yeah. And then S is now you shame yourself or you shrink the size of your visions. And so one problem happened. and you zapped into it so much that now you're playing small. And the problem is this is just a mental pattern. This is not like esoteric what we're talking about. It's a mental pattern. It's a pattern of negative thinking, but it's very specific.

That's right. Yeah. And then S is now you shame yourself or you shrink the size of your visions. And so one problem happened. and you zapped into it so much that now you're playing small. And the problem is this is just a mental pattern. This is not like esoteric what we're talking about. It's a mental pattern. It's a pattern of negative thinking, but it's very specific.

It is catastrophizing where you feel like things, you'll be ruined or rejected so much in the future that there's no point in proceeding today. And I will tell you, and this is a lesson I had to learn, I actively coach four billionaires. And so these are people I talk to every week. It's a million dollars a year. I had to work up to that. I was the broke kid three miles from here.

It is catastrophizing where you feel like things, you'll be ruined or rejected so much in the future that there's no point in proceeding today. And I will tell you, and this is a lesson I had to learn, I actively coach four billionaires. And so these are people I talk to every week. It's a million dollars a year. I had to work up to that. I was the broke kid three miles from here.

We'll tell that story. But the one thing that I learned from them, it's actually maybe everyone knew it, but I didn't. Their number one trait is assertiveness. Assertiveness? Yeah. They assert themselves into situations because they believe they'll figure it out.

We'll tell that story. But the one thing that I learned from them, it's actually maybe everyone knew it, but I didn't. Their number one trait is assertiveness. Assertiveness? Yeah. They assert themselves into situations because they believe they'll figure it out.

Yeah. Confidence.

Yeah. Confidence.

That's confidence. Confidence is, I believe in my ability to figure things out. Confidence is not perfection. It is, I'll get in motion, I'll figure it out. And so if you want to change the world, you have to assert yourself into the world. You can't be a passive person. You have to have high agency. You need main character energy. Most problems I would look at, and I'm like, oh, God.

That's confidence. Confidence is, I believe in my ability to figure things out. Confidence is not perfection. It is, I'll get in motion, I'll figure it out. And so if you want to change the world, you have to assert yourself into the world. You can't be a passive person. You have to have high agency. You need main character energy. Most problems I would look at, and I'm like, oh, God.

They're like, I guess we have to do it. Jeff Bezos says that what made Amazon so successful was that... They made decisions with only 60% of the information. You're never gonna have it. We have enough? Go and then learn and find it out. It's that most people, they think they need to have 100% before they go. And we've been all wronged in our industry for a long time.

They're like, I guess we have to do it. Jeff Bezos says that what made Amazon so successful was that... They made decisions with only 60% of the information. You're never gonna have it. We have enough? Go and then learn and find it out. It's that most people, they think they need to have 100% before they go. And we've been all wronged in our industry for a long time.

We had a lot of people in our industry selling certainty. You need to be certain. You have to be certain. And that's been wrong because people who are certain tend to be stubborn. And people who are certain stop being curious. You need to be flexible, adaptive, and curious. If you are truly flexible, adaptive, and curious, you actually go into problems more easily.