Brett Goldstein

speaker

141 appearances 5 recordings 4 series first heard Jul 2024 last heard 9 Jun

Brett Goldstein’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 3 in all, peaking in Jun 2026 with 2.

Appearances

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The Startup Ideas Podcast · The most profitable SaaS ideas I’ve heard in a long time · 1 Jul 2024 podcast

Oh, that's a great, that's a really good point.

Yeah, definitely.

Yeah, yeah, yeah. You just have to do a little like prayer before every right swipe. Yeah. But, um, yeah, you charge, you charge some amount, maybe the Jewish one is 50, maybe another one is 150. Maybe, uh, you're a celebrity in the LA area and you have access to all these billionaires and celebrities and all these crazy models and whatever, whatever those types of people are.

And you charge, you know, $5,000 a month or $10,000 a month for it to be part of that pool. Um, And then the company takes a percentage of that subscription or something like that.

Oh, it was the job board.

Dating as a space to invest in, it always gets a bad rep because the incentive structures make it so it's never going to be a massive business. Aside from Tinder, maybe it's turned into a giant business over time. But if the app works, then you turn from it. But I think the way that... In this sense, you're almost like changing... You're creating almost like an unlimited...

upside like you know it could be as expensive as uh as the person decides if if they're doing that model so that means you could make a lot more money uh from this i also like so shopify i know i just brought them up and i'm bringing up them again they have this philosophy called arming the rebels which is oh yeah yeah yeah just

Yeah. Taxes are deductible again.

And it's interesting. If you think about what actually is a dating app, what is the way that you would start a new dating app is you find a niche, you find a specific group of people, and then maybe there's some special mechanism, but the group of people matters more than the mechanisms.

right any dating app you're on like raya is like these type of people tinder is these type of people like the the whole evolution of dating apps is just about like slicing off another niche so really what this product is talking you know the point of this product is to productize that process of taking a niche and turning it into a dating app very quickly

Yeah. And I find that you actually treat, um, you treat matches more seriously when they come from friends or community members versus like, you know, the open abyss of New York city or something like that. So I think it would have a much higher conversion rate to actual marriage and stuff.

Yeah. So, all right. Second dating app.

Second dating app. All right.

We're in the flow. Let's start with the, I'll paint a picture of this dating app from the landing page, starting with the landing page. So the app is called Serendipity. You go to the app, you go to the website, maybe it's an app, but call it a website. very mysterious, like very intense branding.

And it says something like we've perfected the ancient craft of finding life partners, finding people like partners, the ancient mystical scientific craft, right? And on the website, you'd be exposed to the process, which is First, you have to fill out all this information and give us as much information as possible. We need to know who you are on a soul level, right?

So you take this survey and it's asking just weird questions like, would you rather interview an iguana or a raccoon? Just like the most absurd, strangest questions that you can imagine. This is partially like a growth tactic because people will be like, I'm joining this dating app and it's like asking me the most ridiculous questions I've ever seen in my life.

And then you get to the end, you have to link your accounts, link your Instagram, link your LinkedIn, everything. Just like information sharing, oversharing. Because the message is, we have this tool. We have figured it out. Fundamental human unlock to find you your life partner. So you're like, whatever, I'll do it all. Get to the bottom and then you finish.

And then it basically says, our council is now going to be reviewing your... your information and who's on the council, a monk, a priest, a relationship and sex psychologist or doctor or something like that. A physicist, right? A rabbi, like all of this, all of these kind of like,

mystical you know really intense types of figures and you see their faces and they're old and they're like you know you see the wisdom in their eyes and you're like oh man like these people are reading my stuff and they're going to find my my life partner and then it says thank you we're reviewing your stuff um it'll take some time literally months will go by maybe

Obviously not great for conversion, but it's more about the vibe. Months go by, you forget about it. Then you get a text message that says, hey, we finally found your life partner. We found them. They exist. They live in your city. We have found them. But we are not going to tell you who they are or where they are. You have to find them yourself. We believe that love happens serendipitously.

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