Brian Cook

speaker
370 appearances 2 recordings 1 series first heard Sep 2026 last heard 6d ago

Brian Cook’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months
2 · Sep OctJan 26AprJulnow

Recordings per month over the last 12 months — 2 in all, peaking in Sep 2026 with 2.

Appearances

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But with your fan group, it's really tough.
It's probably one of the toughest challenges I've had.
Um,
Well, first of all, my key role when I was at a club was to implement the business plan, but to ensure my executive, those eight or nine people I was talking about, become better leaders.
Good managers, but better leaders.
And managers tend to operate more.
They worry about budget.
They reduce risk out of the organization, et cetera.
Leaders tend to try and influence, try and motivate, set the agenda.
convince people in a positive way about the importance of getting there.
And so, you know, the roles are a bit different.
I saw my role as making sure my managers were good managers, but then evolved into becoming good leaders as well.
And I think, and it's funny, I spoke to my wife about this last night, Claire.
I said, can you help me out here, love?
I said, tell me the people that are now CEOs everywhere that were on my executive.
And we came up with 10.
Yep.
Not at all in AFL, but some one in soccer and netball, so on and so forth, both male and female.
And that's my role.
That was my role as I saw it.
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