Brian Cook

speaker
370 appearances 2 recordings 1 series first heard Sep 2026 last heard 6d ago

Brian Cook’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
2 · Sep OctJan 26AprJulnow

Recordings per month over the last 12 months — 2 in all, peaking in Sep 2026 with 2.

Appearances

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The football business is similar for all.
Maybe the strategies and the priorities are a little bit different, but by and large, the business plans have similar structures.
It's in the DNA where the difference is, as I see it.
and the dna being its behaviors its expectations um and uh by and large the the club's um behavior or its culture is is is determined by the behaviors that are rewarded within the organization and you find that within different organizations different things you know are rewarded not to a huge extent but you know there there are there are some some differences
Um, and Melbourne was very traditional, you know, that's where I came from, uh, more recently.
Um, uh, still requires a home, which, which I find interesting.
You know, I just spent some time at St Andrews, you know.
which is one of the oldest golf clubs in the world, not as old as the Melbourne Footy Club, which is the oldest club in the world.
And, you know, they have this unbelievable venue where the public are allowed to bring their dogs on on Sundays.
You know, I nearly, I couldn't believe it, you know.
Whereas at Melbourne, you know, we're really struggling to find a home.
And that needs to be finished.
I could go through each one.
West Coast Eagle was formed when the share market was bouncing in a mining industry in the state.
It had some really entrepreneurial leaders.
And so its culture was very corporate and has been very corporate.
And they raise something like $20 million out of boxes each year, you know, whereas at the MCG, the host teams there might get three or four boxes for the whole year and don't even sell them sometimes.
So there's all sorts of differences.
Geelong were... I think their culture changed over time, but they're a high-performing regional competition.
I sometimes think that...
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