Brian Dean

speaker

80 appearances 1 recordings 1 series first heard Sep 2024 last heard Sep 2024

Brian Dean’s voice in public audio — every appearance, attributed to the second.

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The Startup Ideas Podcast · 4 profitable startups from the founder of exploding topics · 4 Sep 2024 podcast

You could do it yourself. I mean, you could do it in your house. I invested in a company that went out of business that did that here in Lisbon, where I spend most of my time. They started at-home Uber Eats, basically, home-cooked Uber Eats.

And they partnered with different home cooked chefs and they would make a meal for you on demand at their house instead of at a restaurant and they would ship it to you. So I have some experience in this world and I know that the challenge with that business is the delivery on demand element where you need to make it now. Someone sends an order, you need to be like at the ready, ready to go.

And if you're not a restaurant or a ghost kitchen, it doesn't make sense. That's why I like these prepared meals because you can do them at a massive scale and just ship them out.

No. If you just – New York, San Francisco, Austin, a couple of those tech cities where people have more money than cents like me who will just pay $50 for a meal that someone made that's – you're picturing them in a white – like with white gloves. Yeah, suckers. The sucker market really. Yeah. That they'll pay for it because I'm at the point where I like cooking.

But I'm a little bit like I don't want to have to cook every night. And the challenge is Uber Eats is like a mixed bag. I don't really enjoy the whole experience of like ordering, waiting for it. So these meals sound like a great thing. But again, 10 bucks, it's not as bad as a hot dog, but it's the same idea.

I'm not judging.

If it was like a dollar, man, come on. But anyway, the idea is that the reason that I like it is that in most markets, there's an option for a higher tier, whether it's cars, software, gyms. There's usually a market for this higher end version of that thing, but I haven't seen it in this space yet.

handwritten notes or just stories you know people especially suckers suckers love stories they do they can't get enough of them but you're right i can imagine opening it and you get a little note from the chef like i hope you enjoy it doesn't have to be for every meal because you're sending these in bulk right like a week or 7 10 20 30 meals at a time so one note from the chef that says hey uh i hope you enjoyed these meals we made for you this week

Greg, you know Chef Greg. I think that would go a long way, forgetting those suckers to share it on social media.

Yeah, for sure, man. Yeah, that company that I invested here was called Mama Food. They did that. And it definitely helped add that element of personal touch. But it's just logistically was difficult. But yeah, they did that. They would have in your, like when you ordered from, instead of going by restaurant, you go by chef. So you go for like chef number one. Oh, this lady, she's from Bangladesh.

And this is her meal she made back in the day or her mom made for her. So it had that little bit of story element to it.

Yeah, yeah. So the other idea I have, I don't know if you'll like this one. But how many ideas do you have? You said come with some half-baked ideas, two to three. I think I have to check my notes. I have my notes written down. I wrote a bunch down.

So the other one I have is based on a lot of trend data we're seeing, we're seeing a bunch of trends in the ADHD space, especially when it comes to products. So more and more people are getting diagnosed and self-diagnosing themselves with ADHD. And there's a lot of products around it now.

Like for example, some trends that we're seeing in that space include ADHD timers, ADHD watches, ADHD chairs, ADHD coaches, ADHD apps, And this is basically a booming market that people aren't really talking about that much. So for me, the opportunity isn't necessarily in these individual SKUs, these individual products, it's in no one's creating the brand for ADHD.

So anyone that creates that community, that brand around ADHD, Then you can – the world is your oyster when it comes to selling these products. You can sell your own. You can sell affiliate products. You can be – you can promote other people's stuff. But I haven't seen that out there. My wife recently got diagnosed with ADHD and it's –

It's interesting because a lot of people who are like influencers in this space are saying you can use it as a superpower. Actually, it can be an advantage for you. And I feel like the first brand that comes out and positions ADHD as that is like we help you take this thing that could be looked at as a disadvantage and it's actually something you can use to your advantage. We'll show you how.

And we have a community of people that will help you do it.

Yeah, that's a good idea. That's a good way to do it. That's a good brand. The person would have to be someone that's not a likeness that's copyrighted or trademarked. So it has to be from back in the day, like that.

But that's the beauty of it. You build the audience, the world is your oyster, as you know. You can worry about the product later. It can be a suite of products. It can start with an app and then be fidget toys and then be a chair. Once you have the audience, the product's the easiest thing to do. I mean, even if you don't want to create your own, just promote other people's ADHD apps. Yeah.

But the point is, everyone's trying to go, they go right for the product. They're going, okay, I want to make an ADHD chair. They're forgetting the most important part and the opportunity in this space is to create the brand. So when you think of, I need help with ADHD, I want to do something about it. I go to Julius and that's the brand that's associated with this growing, huge market.

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