Brian Dean
speaker
80 appearances
1 recordings
1 series
first heard Sep 2024
last heard Sep 2024
Brian Dean’s voice in public audio — every appearance, attributed to the second.
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Appearances
The Startup Ideas Podcast · 4 profitable startups from the founder of exploding topics · 4 Sep 2024
podcast
And you don't see very often a huge growing market without a go-to brand. And that's what we're seeing.
Well, in meditation, like for example, I don't know if you know Dan Harris from 10%. He built a huge meditation brand where they were – meditation was seen as like a woo-woo thing that you did in your garden cross-legged and he was a newscaster who had panic attacks and he used –
he wrote a book called 10% happier about his journey from being a skeptic about meditation to, uh, someone that practiced it every day. And then he created an app around that and they have a whole community and a brand. So he was able to take that and turn that into a brand for a specific niche within meditation. That is this like skeptical group.
So that's one that comes to mind as built completely from scratch in a growing space. Um, How about you? Do you have any, Greg, that you can think of?
Yeah, yeah. I mean, some businesses start with a product and they do well that way. There's no right or wrong way. Yes, there is. Okay, well, what's the right way, I guess?
Yeah, for sure. I'm with you 100%, especially because in this particular area, The crowded area is the product area. So if you were to create another ADHD chair, you're one of like 100 of those. And they can get knocked off really easily on Amazon. If you're a brand, then you don't need to worry about knockoffs because you'll say, we have the best ADHD chair or we have the best ADHD planner.
And next thing you know, people are buying it.
I need to check my notes on that. Oh yeah, this is another, I think you might sip this one as the kids say, Greg. So this is another, back to B2B, a content repurposing service. So this is another scratch my own itch thing. So
If you work in content marketing and SEO for bigger brands, they always, even smaller brands, they have content that's just sitting around collecting dust that was published once. It's an email newsletter. It's a video. It was a webinar. It's an article. It's a tweet. And they never repurpose that content.
And for me, that's the greatest opportunity with content marketing right now is repurposing rather than creating original stuff from scratch because it's cheaper and it has a proven track record already. So in my case, for example, with Exploring Topics, we have... all this blog content, and we're starting to repurpose it into videos on a YouTube channel that we started.
So it's so much easier to create those videos because we already have the building blocks of the article. We don't have to think and say, oh, what should we make a video about? Oh, what should we start with? We go, okay, here are the biggest marketing trends. We have a blog post about marketing trends that was updated last week. Let's turn that into a video.
Or the reverse, let's take the video and turn it into a bunch of shorts and an article and an email newsletter and a webinar or whatever. So for me, that's another take my money if someone emailed me and said, hey, you have all this content, let's get some more value out of it.
Yeah. But I think, like you said, it's kind of an easy sell. Again, it's kind of like the updating idea in the sense there's a small market that will 100% get it. And most people won't. And that's fine. Because the market that will get it is huge. And they have money. And they're willing. And you're basically saying...
know if you're selling a dollar for a dime basically you're saying you have all this content you give me this money as a service and then we'll just get you more roi from that content you felt obviously you felt good enough to create it once so why not just distribute it eight times in eight different formats and we'll do that for you so for me it's an easy sell easy everything the hard part is the delivery like you said like you said greg where
It's not something I can do because it does require some ingenuity in terms of what's the best way to turn this video into a blog post, to turn this, you know, blog post into a video. However, whichever direction you're going in, because what a lot of people do is they'll say, oh, I want to. get more out of my videos. So I'll get a transcript of the video and I'll publish it as a blog post.
They never do well because you need someone to turn that into, you can take that content and turn it into a blog post, but you need to filter it through the lens of like writing it as if it was a blog post for the first time. But even that is so much faster than writing from scratch. So for me, that's another idea that I would happily be shelling out money for.
Um, I would say at max, like if you create a huge agency out of it, like eight figures, like 10 million.
Oh, thanks, man. I spent some time on it. I really want, I wanted to come prepared.
Yeah. Hey, you're welcome. Anytime, Greg.
The best place is probably on X, Brian E. Dean. Cool.
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