Brian Henderson

speaker

389 appearances 1 recordings 1 series first heard Aug 2026 last heard 4 Aug

Brian Henderson’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Aug 2026 with 1.

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Startups For the Rest of Us · Episode 844 | Building a $1M+ ARR SaaS for Laundromats · 4 Aug 2026 podcast

So typically in terms of customer acquisition costs, the amount that you've spent to acquire that customer and advertising dollars or however you go about marketing to them.

And literal buy-in from your customers.

We sell them the hardware up front for a few thousand dollars, depending on what equipment they get.

And that covers our initial setup and training costs for that customer.

We have a wonderful customer success manager named Chelsea, based out of Kentucky, who...

was a former manager of a chain of eight laundromats and so she knows the business inside and out who helps you know get them set up and make sure they have the right hardware and so it's covering you know her costs and her time for all of that and and then the customer acquisition cost is covered and so we're we

hit the ground running with each customer already profitable and moving forward.

And so now that we have the chain of laundromats more than covering lifestyle and technically we make more money from the laundromats than we do from the software company at this moment, which is really cool.

And there's some of the top performing laundromats in the country.

And I

We've converted Wash, Dry, Full of POS to a C Corp for tax reasons in a few years.

And we're motivated to keep cash within the business.

And so now we're in a spot where we're going to be kind of pouring fuel on the fire to continue on with that growth.

Yeah, so that's an advantage of selling the hardware, having that thing you're selling in the front, whether that's a setup and training session or if that's literal physical hardware, make profit up front, cover your customer acquisition cost, and then do what you can to keep them a subscriber for the long term.

And that's worked out really well for us.

And it's led to a very low amount of churn and allowed us to continue growing in a profitable way from the very start.

Build a great business for sure.

I'm technically on LinkedIn.

That's probably the best way to reach me, just Brian Henderson.

And I sometimes forget that it exists.

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