Episode 844 | Building a $1M+ ARR SaaS for Laundromats
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What is the main topic discussed in this episode?
Welcome back to another episode of Startups with the Rest of Us. I'm your host, Rob Walling, and in this episode, I talk with Brian Henderson, the co-founder of Wash Dry Fold POS, which is SaaS software made for laundromats. And it's such a fascinating story to hear how he and his co-founder over the last 10 years have built a seven-figure SaaS company in a very atypical fashion. using no code in a very small market. And as Brian told me offline, they've used a tremendous amount of the lessons that he's learned listening to this very podcast. In fact, Brian and his co-founder Ian are tiny seed investors and He gave me permission to say that. But he told me right after we stopped recording that he's traveled such an interesting journey, right?
Of bootstrapping, finding this podcast, using those lessons to grow a company, and then has made enough wealth as an entrepreneur that he is able to give back in sorts by reinvesting in this ecosystem and investing in one of our tiny seed funds that then goes to invest in future founders. So... It's a great story. I think you're going to enjoy it. Before we dive into that, I want to give you an early heads up for TinySeed accelerator applications. They're going to be opening in early September.
What does Wash‑Dry‑Fold POS actually do for laundromats?
As you know, TinySeed is one of the best accelerators in the world for B2B SaaS. And it's an effort my co-founder and I started eight years ago now. And we have raised just shy of $60 million. We've invested in 217 B2B SaaS companies. If you're an early stage founder doing between 500 MRR and say $40,000 of MRR, and you want the perfect amount of funding, an amazing world-class community, mentors, and advice, you should head to tinyseed.com slash program. You can check out all the details and get on the mailing list to get notified as soon as applications are open. Applications are open for one week, and then we'll be doing interviews a couple weeks after that. tinyseed.com slash program. And with that, let's dive into my conversation with Brian.
Brian, welcome to Startups for the Rest of Us. Hey. It's great to have you on, man. So with your co-founder, you run a business called Wash Dry Fold POS. And the H1 is a laundromat POS system and laundry software. Lower cost, better performance. I've been to a laundromat before, but I'm not sure I fully understand what your software does. Do you want to give listeners an idea of what the business is?
Yeah, usually the first response I get when I say I make software for laundromats, I get kind of a glazed over response from people and they say, oh, I didn't know that laundromats needed. software or technology.
I believe when you and I met at MicroConf, because you've been to a few MicroCoffs, you told me, and I remember thinking, like the initial reaction in my head was, oh, cute. This must be like a tiny, teeny, weeny, you know, little business. And then you told me you guys have done a lot of business. And I was like, holy shit, this is great. So yeah, I interrupted you. Keep going with that.
Well, I mean, it's nice to be kind of a big fish in a small pond. The laundromat industry is one that flies under the radar a great deal. People don't think about laundry, but it is universal and it is forever. So to date, we've sold over 1,300 systems, point-of-sale systems to laundromats in all 50 states. So we have subscribers all over and not just local to where I am. In fact, we work almost entirely remotely. And we just serve the laundromat vertical. And another kind of huh reaction I get from people when I say our name is Wash, Dry, Fold POS. Most people don't know what POS means. It stands for point of sale. So think like a cash register point of sale system at the service counter at a laundromat where the sales transactions occur.
So it's In broad terms, it's that spot where you have a combination of hardware and software for recording sales transactions. And then it's grown into a lot more than that over time. But that is kind of the initial starting point there. There's something like 30,000 laundromats in the United States total.
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Chapters
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3 identifiedMore from Startups For the Rest of Us
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