Brian Henderson

speaker

389 appearances 1 recordings 1 series first heard Aug 2026 last heard 4 Aug

Brian Henderson’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Aug 2026 with 1.

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Startups For the Rest of Us · Episode 844 | Building a $1M+ ARR SaaS for Laundromats · 4 Aug 2026 podcast

I'm remembering a time that Ian and I had a consultation call with you and we were telling you about some of our turn rates and longevity of our customers.

And you're just like, ah, man.

Kill for that.

Anyway, we're designed and built to be here indefinitely.

And I feel an obligation to our customers.

They build their operations around using our software as core to how they are running their launch mats.

And so building a company that is tried and true based off of real feedback, it's built to operate for the long run, has stability and security, building up quite a war chest of funds to last through really any situation.

I feel an obligation and responsibility to do that rather than a venture-backed company that is like burn as much cash as you possibly can, buy your way into the market and go big or go bust.

You know, that's just not for me, which is why I've been a listener to startups the rest of us for the past, you know, 10, 15 years.

Yeah, so it's actually the net result has been that we've benefited from it because this competitor has spent a lot of money on market education.

And we've shifted over the years.

We've been at it long enough.

We've seen a shift from people being, you know, product or solution unaware to they're typically looking for a point of sale system for the laundromat and preferably a cloud-based one.

And so they're coming in a bit more informed.

And I think that...

We've benefited from the millions of dollars that this competitor has pumped into advertising in the market.

And then when they stumble and fall and aren't as good of a solution, then they go looking for another point of sale system.

And so we've benefited from that as a net result.

So that helps.

Yeah, I remembered something I was going to say about hardware earlier, and that was the advantage of selling the hardware up front and then on the long tail, having the software subscriptions and the payment processing kind of on the long tail.

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