Brian Miller

speaker

204 appearances 1 recordings 1 series first heard Mar 2017 last heard Mar 2017

Brian Miller’s voice in public audio — every appearance, attributed to the second.

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Franchise Today · Aye Aye, Captain... Hospitality it is! · 22 Mar 2017 podcast

Now, in all honesty, we do also use some of those services, and we do what our clients don't want to do and source through all of the unqualified resumes and responses that we get to find those few nuggets that are in there and interview them and reference check them and vet them, and we save our clients time and money by doing that.

We have a number of franchisees that are also very active in social media, and some of the things that they have done on social media has helped them put them in touch with other people

who know other people that have helped them recruit, especially in the high-level kinds of positions, the executive team, executive chefs, those kinds of things.

So in some ways it's actually helped us.

While we do certainly use some of that ourselves, it's really helped highlight what the difference a professional recruiter can make.

Does that make sense, Patrice?

Anything you want to add to

Sure.

I mean, like Patrice said, I mean, we're looking for people that many franchises are looking for.

We're looking for people that are marketers and motivators.

A lot of times people think we look for people with hospitality experience.

We don't, actually.

We do have some franchisees that do have hospitality experience, but the key to that is they also have the experience of sales or having sales ability.

Because, again, what our clients are hiring us to do is go out and find the people that are not responding to the ad.

So that means you have to get on the phone and you have to make what we call recruiting calls.

Now, those are not sales calls because you're not calling to offer anybody anything.

you're not calling to collect a check from someone or sign them up as a client necessarily.

You're really calling to offer them an opportunity.

So we do really look for people that do have that sales ability.

Now, one of the unique things about Patrician Associates, which is really one of the main reasons why people are attracted to us, Big Southern or CAP, is that we do something that most franchisors don't do and is literally unheard of, and that is that we actually develop clients for those franchisees.

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