Brian Stempeck

speaker

431 appearances 5 recordings 1 series first heard Dec 2025 last heard 19 Dec

Brian Stempeck’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Dec 2025 with 5.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · How brands can prepare for the Direct-to-Agent era of AI discovery · 15 Dec 2025 podcast

And so you're not gonna have like next day results from trying to influence the core underlying model.

But when you do influence that model, it's longer lasting, right?

And so, and it has an impact of what it might go search for because it's supplementing what the core model knows.

And so we kind of think of that like that's like the more mid to long term approach.

Whereas more on the search side, that's more similar to traditional SEO, where you can see faster changes in terms of okay, the ChatGPT model initiated a search in your

Behalf when you're looking for the best coffee maker and it went out and searched.

And then you can actually see the data.

You can see the citations or the sources that come up in your search.

When we run a million searches, we see that at scale.

So we can start to say, oh wow, it's referring to this Reddit form quite a bit, or it's referring to this coffee maker blog quite a bit, or it's going to this ratings website that's breaking down lots of prices for different coffee makers.

And so we can pinpoint for the brand for some of these quick hits on citations and sources that are being searched for.

These are places where your PR team should be engaging.

Or if there's an affiliate option, you should do a sponsorship of that publisher.

Or if you're doing a media buy, maybe you partner with them.

And so being very data-driven about the brand's content and media strategy is how we think about it.

Because there's the short-term benefit of getting better in search.

And then long-term, how do you look for the sources of data that are having the biggest sway on the underlying language?

models.

And so it's kind of the yin and the y the yang of those two things that will help a brand do better in in overall AI search.

That's right.

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