Brian Stempeck

speaker

431 appearances 5 recordings 1 series first heard Dec 2025 last heard 19 Dec

Brian Stempeck’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Dec 2025 with 5.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · How brands can prepare for the Direct-to-Agent era of AI discovery · 15 Dec 2025 podcast

Yeah.

Generally speaking, I think when we see brands really lean into this and they put forth an effort of addings, we kinda direct them like, okay, add content about this topic area on your website, go to this in affiliate, go to this in PR.

We typically see results, it's not overnight, it's more like two to three months.

And it'll be a material result where

Doesn't mean they have to do a hundred PR pieces or a thousand new articles in the site.

A relatively modest effort, we'll see like five to ten content pieces, can have a meaningful impact if you're talking about the right things, if you're really focused about what subject areas you're trying to move the model on.

If you're trying to do everything all at once, it's a lot harder.

But when you pinpoint here's the factors that matter.

So like let's say with Keurig as an example.

Cost per serving might be one thing to look at, or reliability of the coffee maker, or the variety of drinks it makes.

If you try to own one of those topic areas and really make an effort, that's where we see the models have the most movement.

Yeah, this is one of the one of the big trends that's happening that is going to be just really substantial for most marketers.

So we'll we'll stay with Kirig.

So a couple things have changed in the past month.

One is the ability to actually buy something in AI.

So ChatGPT launched this where they're getting more lower funnel where you can actually go and say,

Hey, I don't just want to research coffee makers.

Show me a couple of different products and show me where to buy them.

And they're directing straight to the landing page.

So you can go buy that cured coffee maker at Bed Bath and Beyond or from Curid.com or from Amazon.

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