Brian Stempeck

speaker
431 appearances 5 recordings 1 series first heard Dec 2025 last heard 19 Dec

Brian Stempeck’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
5 · Dec OctJan 26AprJulnow

Recordings per month over the last 12 months — 5 in all, peaking in Dec 2025 with 5.

Appearances

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Not particularly.
So like imagine a world where I'm saying, okay.
AI grocery shopping agent, you know that we're drinking cure egg at home, we go through fifteen or twenty cups a week.
Find me the best price for the Starbucks, the Dunkin' Donuts K cups, and go order me two hundred of them and I don't want to think about it.
That's where this gets really interesting, where the agent, whether it's from ChatGPT or another model like Anthropic and Claude, power a lot of the agents being built on the business side of things.
So this could come from anywhere.
But as these agents arise, and it could be that's embedded in shop on Kroger.com or Instacart or somewhere else, but
When you start outsourcing a decision to that agent, then this is a very interesting question for a marketer because you've gone from a world of saying, I'm trying to influence this consumer with all of the T V ad spend I do and the digital ad spend, my paid search campaign and SEO and everything I've been doing.
And now the consumer has said, I don't actually care.
I'm gonna let the AI bot decide.
And so
That's a really powerful shift.
I again I don't think it's gonna happen necessarily for
a car or even a coffee maker overnight.
But I do think for the more everyday, kind of mundane decision when I'm grocery shopping every week and I shop for groceries online.
Some of those decisions I don't really care.
I'm just trying to get it done.
And also, you know my prep past purchase behavior.
You kind of know what I like.
You know as well as I do of the things I've bought in the past.
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