Brian Stempeck
speaker
431 appearances
5 recordings
1 series
first heard Dec 2025
last heard 19 Dec
Brian Stempeck’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Dec 2025 with 5.
Appearances
That creates this really interesting future of what happens when people start trusting the agent to make the decision for them.
And how do you
influence the agent.
And so it goes beyond like the SEO side of things of how am I showing up and is my brand being recommended and goes a click further to say, well this agent is built on top of Claude.
I gotta make sure Claude really loves my brand and recommends my brand and knows how to find my brand and knows the truth about the ingredients or the price or the SKUs that my brand offers.
And so
It's hard for me to predict of like, is that in the next six months or is that a couple of years from now?
But I think we're headed towards this path where I mean, we've all been on that path anyways and like in in e-commerce where here's recommended products for you and like that whole we're all used to that type of thing.
I think it's a fairly short jump to say, Hey, this is what the model's recommending for you.
Just click to add it to the cart, or it can just add it to the cart for you.
That starts to get really interesting from the influence standpoint of the of a very simple example of an AI agent.
I think the the big thing we're often ad advising brands to do is with consumers when you market to them, it's a different thing because you're you have a limited amount of their attention.
You have a consumer's attention for a very short period of time and you need to break through the clutter.
And get them to remember something about your brand or have an emotional association or know something about your product.
AI is kind of the opposite.
An AI model has all the time in the world.
to learn about your brand.
And it's insatiable for as much information as possible.
And so one of the things we counsel brands we work with is in the past, if you're a brand and you're a Curig, you're trying to focus on like what is the one tagline or the two lines of copy or the three product features that we put on the website or in our advertising or in our copy that will really stand out and differentiate.
And that's the right thing to do for a consumer.
Showing 261–280 of 431 · page 14 of 22
← Previous
Next →