Brian Stempeck

speaker

431 appearances 5 recordings 1 series first heard Dec 2025 last heard 19 Dec

Brian Stempeck’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Dec 2025 with 5.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · How brands can prepare for the Direct-to-Agent era of AI discovery · 15 Dec 2025 podcast

You want to generate all the CRM data and the leads coming from people filling that out.

But at the same time, if a lot of your buyers are now turning to AI, then it's not a bad strategy to give AI more of that data.

Yeah, exactly.

Um yeah, so we we're global.

We're operating with clients all throughout Europe.

Asia, South America.

And so we're operating in lots of different languages and different markets.

And that's kind of the beauty of this, is like these language models have all grown so quickly that they're available in most of these markets.

One interesting trend we sometimes see is like even for a user in Australia asking questions about their local homeowners insurance companies, it'll sometimes bias towards American answers still.

And so the models have

adapted to give regional answers in some cases, but it's imperfect.

And that's a place where we've seen for the most part they've regionalized, but it's kind of like Google was in the early days.

It's it's not perfect quite yet.

Um and so we're operating in all those markets in other languages, but I'd say that's evolving pretty quickly.

We are.

So I I think in I mean, in general, I think the m you see a pattern where

The models bias towards all the data they trained on.

And so if you've got a company that's a large multinational brand that's been around for a long time, even if it's not the strongest in this category, the same way it might have the most brand awareness with consumers, it typically has a pretty strong presence in the AI models as well, at least to start.

And as they start adding to that data or supplementing with search, that's where you can see things change a bit.

But

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