Brian Stempeck

speaker

431 appearances 5 recordings 1 series first heard Dec 2025 last heard 19 Dec

Brian Stempeck’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 5 in all, peaking in Dec 2025 with 5.

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And so in some cases what we'll see is

The models are citing sources that are pretty pretty out there.

So an example would be we've seen models in like B2B software where they're citing a source from a job posting.

And you and so when we see that, it's kind of a flag of wow, the models don't have a lot of good data in this category.

They had to dig deep enough to go to like

l indeed dot com and look at a job posting pull information.

So if that's their best set of data, it's a pretty thin answer.

And if you're a brand in that category, that's an opportunity.

So that that says that's a flag that, hey, this is a place where the models don't know very much.

It's an opportunity to to inform them.

Yeah, another example would be like we again to this theme of like openness or sharing more data.

Many B2B companies have great white papers and case studies sitting behind a paywall, not paywall, but like a a login.

You got give me the give me the email, sign up, we'll give you some of the information.

In some cases, we're encouraging like you need to make that more open, right?

If if your buyer

And in this case with B2B we see this a lot.

If your buyer's going to Claude or they're going to copilot and they're asking questions to that.

Wouldn't you rather that that white paper informed that?

And so again, it's a shift in thinking of like how open are we with our information?

one's live and well I mean it's it's it's still going pretty and I get it, right?

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