Brian Stempeck

speaker

431 appearances 5 recordings 1 series first heard Dec 2025 last heard 19 Dec

Brian Stempeck’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Dec 2025 with 5.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · How brands can prepare for the Direct-to-Agent era of AI discovery · 15 Dec 2025 podcast

It's actually declined in the number of citations that we're seeing overall, at least on kind of the search side of things.

But then, you know, in other cases, like in consumer categories, we've seen a lot of review websites.

So like a like a wire cutter, ratings.com, these different sites that'll rate electronics or appliances and have their own scoring system.

And most of them make money off of you clicking the affiliate link.

So they're independent content with the affiliate link.

But those are come some of the things that we see most often in a few different categories.

I think that's right.

Because I I I kinda look at Reddit as a really interesting example of this where it's some of the most human content on the internet.

Where and it's it's vetted by people, you've got the content moderators, you've got people upvoting it.

And so it it is fairly difficult to game.

And so even if you went as a brand and tried to promote your brand pretty um obviously on Reddit.

You're gonna get called out for it, right?

You're gonna get you're gonna get downvoted.

And I think that makes that data valuable to the models because it actually is objective and independent and more of how people think.

And that that's I think that's why you see some of the models paying so much money to license data from Reddit.

That's right.

Well, I mean it's another interesting thing to try and knock all out, and that we look at this as an opportunity for brands where when you get into more um less covered areas, so there's lots of information online about coffee makers or or buying a car.

If you start getting into like, okay, what's the best soft CRM software for small manufacturing companies, right?

Like very more niche use cases, the models don't always have a great answer for that.

Because in in some cases, like in B2B, the good information might sit behind a paywall at Gardner or at Forester or some kind of white paper type report.

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