Brian Stempeck

speaker

431 appearances 5 recordings 1 series first heard Dec 2025 last heard 19 Dec

Brian Stempeck’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Dec 2025 with 5.

Appearances

newest first · ▶ plays the moment

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · How brands can prepare for the Direct-to-Agent era of AI discovery · 15 Dec 2025 podcast

So it it almost broadened it from just search to

This is how they traditionally have used publishers and social networks and other places you might gather information.

A lot of that is now moving into the AI model.

And so we're seeing this happen and we're helping brands figure out how to respond by understanding what the model say, because interesting thing here, again, different from Google search.

The AI models give a different answer every single time.

They these are probabilistic models.

They vary the answer.

And they'll also vary the answer based on your search history, your geography, things like that.

And so if you're a major brand trying to figure out what's going on, you're Keurig trying to figure out coffee maker sales.

You can't just ask it one question and see, okay, we're ranking third in terms of overall results here.

We prompt on average a million times a month per brand to understand what's happening in the world of coffee makers and the world of Curigs, how often are they being recommended versus Mespresso, giving them all the insights about what to do with that and then how to use content, PR, their own website, affiliate to go influence the AI model.

Yes, I think the starting point is establishing the baseline.

So um clients we work with, I'm thinking of like an automotive client we work with right now, they're using us to measure what's happening in forty different countries.

So right there you've got a lot of complexity of saying, what is ChatGPT or Gemini saying differently?

in the United States versus Canada versus France versus Singapore, right?

And so they're starting by saying, like, let's break this down by geography.

And then they go and say, let's look at this by by model.

So they're looking at their SUV, they're looking at their Sudan, they're looking at different models.

And then within each model, they're looking at different personas.

So they're saying, okay, let's look at the family buyer who might have young kids.

Showing 101–120 of 431 · page 6 of 22