Brian Stempeck
speaker
431 appearances
5 recordings
1 series
first heard Dec 2025
last heard 19 Dec
Brian Stempeck’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Dec 2025 with 5.
Appearances
They're spending 10 seconds on Google and they're clicking somewhere else, whether it's an organic web blank or a paid search ad.
In AI, it's different.
So average prompt length is more like 20 to 25 words.
So the average person is giving more context.
And you're shopping for a coffee maker, you're telling them what kind of coffee you like, whether you want an espresso machine, how big your kitchen is, you're giving additional detail because you know you're gonna get a longer response.
And so you get a longer response where the AI model summarizes: here's some good coffee makers or espresso makers for you, here are a few options, here's the strengths and weaknesses of each one.
And on average, people are spending six or seven minutes in AI.
So it's a very different experience.
from traditional search engines where it's less of about quick navigation and getting to where you're going.
Now it's more about give context, give detail.
Because I'm gonna get detail in return.
I can ask follow-up questions.
And so one general trend we're seeing is that the considerations cycle or purchase funnel is shortening.
It's condensing.
Where people now, or they might have looked at from Google before, they read a story on New York Times wire cutter, they go to CNET, they go to consumer reports, they browser on the internet.
Increasingly they're consolidating those searches to AI.
They're doing their upper funnel research and they're comparing a couple brands.
And now lower funnel, they can actually purchase something in the AI model.
And that's new as of the past month in here uh back in October 2025.
And so we're seeing this big pattern of consumers moving quickly into AI tools and rapidly consolidating a lot of their information consumption.
Showing 81–100 of 431 · page 5 of 22
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