Brian Stempeck

speaker

431 appearances 5 recordings 1 series first heard Dec 2025 last heard 19 Dec

Brian Stempeck’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Dec 2025 with 5.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · How will consumer discovery evolve over the next 12 months? · 16 Dec 2025 podcast

And not a single person was using Google.

They are all using ChatGPT, they're using Claude, they're using Groc, they're using Copilot.

But I mean, it's here.

It's happening.

We're like the people in their twenties are using AI their AI first searchers.

And so I think that's exactly right.

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · How brands can prepare for the Direct-to-Agent era of AI discovery · 15 Dec 2025 podcast

Thanks for having me, Tyson.

Glad to be here.

Yeah, for sure.

So at Evertune, we're trying to help large global brands and agencies figure out what's happening in AI search.

So our starting point is understanding what are consumers doing.

So I think we've all seen in our own behavior and others, people are moving quickly to use Chat GPT, they're using Gemini and Google, sometimes they're using Meta's tools instead of Instagram or WhatsApp, they're using Perplexity.

It's a whole range of AI models.

models that they're not searching on.

So step one is understanding like the patterns of how many people are now using those types of tools and then look at the types of things they're searching for.

So we actually have a big data set of twenty-five million panelists.

So we can see what are people searching for in real life.

And how is what they use AI for?

How's that different from how they might use Google search?

So, easy example in traditional Google search, average keyword length that somebody enters into Google is three, four words.

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