How will consumer discovery evolve over the next 12 months?
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
5 min
2 speakers
6 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the opening introduction and who is hosting the Voices of Search podcast?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton.
How will AI agents change consumer discovery over the next twelve months?
And so in the kind of final stretch here of the conversation, I'm gonna throw five different shorter form questions or hypothetically shorter form questions. And each one's gonna have a different kind of theme to it. And the first one is gonna be crystal ball. So looking ahead into the future, how will consumer discovery evolve over the next twelve months as AI agents drive more search behavior?
Yeah, my crystal ball on that one, I think the biggest theme of what could happen next is people starting to trust an AI agent for the first time. And it reminds me of, you know, I I'm old enough to remember the first time I used a credit card on the internet. And for a little while there we were all a little freaked out of like, what am I doing with this? Who's going to take my information? But it it worked out and you built trust to enable e-commerce. I think we're going to that see that same evolution of people saying, I trust this agent or this existing app that I use. I trust Instacart to go pick these groceries for me and pick this brand for me.
Why are retailers like Walmart integrating ChatGPT to capture price‑conscious searches?
And I think that's gonna be a really interesting phenomenon when you have agent dread and agent led product decisions happening. It's gonna be super interesting.
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Which consumer groups are adopting AI‑first search first and what does that mean for brands?
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And I feel like too, you're gonna see some variance in also like different consumer groups, where like the obvious one being like younger consumers might be quicker to adopt into this. And maybe so like there's some nuance. But as you said earlier, those commodity consumer goods that have less sensitivity towards seems like the perfect kind of starting place for a lot of this.
I think that's right. I did I did a a guest lecture at my alma mater at University of Virginia a few months ago and I asked as a group of like college juniors, I asked them what their primary search engine was. And not a single person was using Google.
How are low‑consideration, commodity goods being automated for younger shoppers?
They are all using ChatGPT, they're using Claude, they're using Groc, they're using Copilot. But I mean, it's here.
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Chapters
6 chapters
1
What is the opening introduction and who is hosting the Voices of Search podcast?
0:00–0:43
2
How will AI agents change consumer discovery over the next twelve months?
0:43–1:44
3
Why are retailers like Walmart integrating ChatGPT to capture price‑conscious searches?
1:44–2:46
4
Which consumer groups are adopting AI‑first search first and what does that mean for brands?
2:46–4:03
5
How are low‑consideration, commodity goods being automated for younger shoppers?
4:03–4:51
6
How can listeners connect with Brian Stempeck and learn more about Evertune?
4:51–4:58