Brian Stempeck

speaker

431 appearances 5 recordings 1 series first heard Dec 2025 last heard 19 Dec

Brian Stempeck’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Dec 2025 with 5.

Appearances

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Optimizing for AI agents instead of traditional SERP rankings is just this year's hype? · 18 Dec 2025 podcast

Total.

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Will brand websites matter more than third party publishers by 2026? · 17 Dec 2025 podcast

I'm going to sell.

So I'm going to say that the third-party websites, Reddit, YouTube, content creators, good journalism, good publishers, I think that's going to matter more over time to the AI models.

I think where the brand.com site has the most value is primarily with more fact-based data.

So the SKU, the price, the ingredients, all the detail around the product that the brand can use to power the AI model response and less of the subjective information.

mean, these models are evolving so quickly.

I just think it's probably priority number 14 at OpenAI right now.

And next year might grow in the overall ranking.

But I think the authority importance will grow over time.

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · How will consumer discovery evolve over the next 12 months? · 16 Dec 2025 podcast

Yeah, my crystal ball on that one, I think the biggest theme of what could happen next is people starting to trust an AI agent for the first time.

And it reminds me of, you know, I I'm old enough to remember the first time I used a credit card on the internet.

And for a little while there we were all a little freaked out of like, what am I doing with this?

Who's going to take my information?

But it it worked out and you built trust to enable e-commerce.

I think we're going to that see that same evolution of people saying, I trust this agent or this existing app that I use.

I trust Instacart to go pick these groceries for me and pick this brand for me.

And I think that's gonna be a really interesting phenomenon when you have agent dread and agent led product decisions happening.

It's gonna be super interesting.

I think that's right.

I did I did a a guest lecture at my alma mater at University of Virginia a few months ago and I asked as a group of like college juniors, I asked them what their primary search engine was.

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