Brian Stempeck

speaker

431 appearances 5 recordings 1 series first heard Dec 2025 last heard 19 Dec

Brian Stempeck’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Dec 2025 with 5.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · One word that describes the shift from human-first to AI-first discovery · 19 Dec 2025 podcast

I mean, it's also very interesting to see Walmart as one of the first big partners of Chat GPT.

And what that says to me is Walmart always does is they're competing on price.

And so if you know that you're the low price provider in many consumer categories, then you want to capture as much of that kind of sale and distribution as you can.

And so

knowing that Chat GT will often probably optimize on price.

Pretty smart move by Walmart to step in.

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Optimizing for AI agents instead of traditional SERP rankings is just this year's hype? · 18 Dec 2025 podcast

I think it's a lasting trend.

I actually think for the most part it's gonna be the bigger trend next year, potentially the year after, because I think we're at the very early days of the AI agent playing a big role.

It depends how you define an agent, but for the most part, I think we're at the phase of

Consumers using ChatGPT, using Anthropic, using Deep Seek and other tools, really as they have with search engines in the past.

But I think in the next year or two is we're see the rise of the agent to help do my B2B RFP, the agent to help shop for my groceries, the agent to help plan my travel, whether that's verticalize or separate app or inside the AI model, tough to say, but I think we're at the very start.

of these agents growing in importance.

I think that's right.

I mean, as OpenAI moves into the browser side of things, what's what's so interesting about that is it now has so much more data to train on about you.

So it's not just your the prompts that you gave it saying, okay, I like this brand of coffee, so it can recommend that in the future.

It doesn't need to ask, right?

It saw your shopping cart on Amazon or Instacart or on Whole Foods.

And so it knows that data and that is a really powerful

tool to help it start to customize those results.

Yep.

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