Brian Will

speaker
848 appearances 1 recordings 1 series first heard Jul 2026 last heard 15 Jul

Brian Will’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months
1 · Jul OctJan 26AprJulnow

Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

Appearances

newest first · ▶ plays the moment
I can finagle numbers.
And so if you're EBITDA, if you're earnouts based on EBITDA, I promise you, you're going to get screwed on that deal because they'll just fix the EBITDA so you don't get it.
Right.
So revenue is way better than EBITDA all day, every day.
Minimum earnouts are also something you can put in there.
Some semblance of control, whether it's hiring control, salary control, accounting control.
pricing control, which they're going to fight you on every single one of those.
These are important.
But I will tell you that M&A shops specialize for the most part.
And if they don't, you need to find one who does in different industries.
You need to find an M&A advisor who specializes in your industry, who knows how these deals are put together.
They're not doing one deal, which is your first deal.
They do a deal every month.
And so there's nothing new that's going to happen.
They already know what to do, know what questions are going to come by, know the things you need to provide.
They know how to build the earnouts.
They know this cold and have them do these things for you.
It's just like I'm the CEO and I own a painting company.
I'm probably not the guy out there with a brush, right?
I'm in the office.
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