Brian Will

speaker

848 appearances 1 recordings 1 series first heard Jul 2026 last heard 15 Jul

Brian Will’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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I need month over month, side by side with all the KPI indicators so that I can build a flow chart on

percentages so we can figure out what is happening in the past so that we can figure out the future.

I call this time travel.

And they're like, we don't do those.

We don't do P&Ls.

What do you mean you don't do P&Ls?

Our accountant just does our books for us.

We don't look at all that stuff.

Well, basically, you're clueless.

You have no idea what you're doing.

You don't know where you came from, which means you don't know where you are, which means you don't know where you're going.

Your business is destined to fail.

So you better learn how to read a P&L

And you better learn how to understand patterns within that P&L so that you can predict what's going to happen in your business moving forward.

So those are the five things.

What's your gross margin?

Well, I don't really know.

Well, what's your wholesale cost in your goods?

Well, I bought $10,000 last month.

What does that mean to you?

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