Brittani Ard
speaker
87 appearances
1 recordings
1 series
first heard Mar 2025
last heard Mar 2025
Brittani Ard’s voice in public audio — every appearance, attributed to the second.
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Appearances
Theoretically, I was originally gonna do like a DIY sort of thing. Like I'll just record this. I can learn it and hire, have the production company do the sound engineering and sort of the, some of the stuff that I didn't want to learn, but you know, I can get a microphone and figure out how to get the audio That was my original plan.
And then once I met with them and we sort of went through, like, here's what the cost would be to get a season and how long it would take to sort of recover that cost, you know, if the show gets monetized with ads and stuff. But even when I first went in, I didn't understand any of that part of it.
So I would say that I had some delusions about how it worked and in probably a good way because I was like, okay, I'm going to do this. And I ended up going with the production company and having them do the majority of everything. I did have a lot, I would say a lot of input in some of the storyline stuff, like the I wanted it to be a certain way.
And so they allowed me to, you know, work with them on sort of the meat of it because I didn't want it to just be this show about a bad boyfriend. You know, I really wanted it to have a heartbeat and some depth. So You know, decided to have them do the full production, which is very expensive.
I self-financed, which it will be years before I actually get into the black as far as like paying myself back for the first season while trying to keep production up on the second, which is why we took production in-house. And I started my own production company because it just isn't sustainable.
Well, and you don't have to get into details, but the deal would not have covered the cost of production.
And storytelling, I mean, it's not just one episode. This is, you know, a whole season like you do with a case. It's the whole season is one case. That's a big story.
You do way more reading. I do zero reading. Yeah.
Well, and there's even a, like Mike Weber, what they do there is phenomenal how they handle these sorts of situations. And you just don't see that in hospitals around the country. Right, right. I mean, their program is, it isn't that there are more cases where he's at. Yeah, of course. It's that they do a better job recognizing it. And so it's, you know, to spread that even is huge.
And respectful. I mean, that's one of my favorite things about your show is that you feel like you're a part of the story and it doesn't feel like you're just invasive in it, if that makes sense. Yeah, thank you. It's a powerful thing that you can do both, you know, and do it in such a way that it doesn't seem like you're just trying to, you know, pounce. Yeah.
Right. You have to, I mean, essentially manifest that.
I mean, essentially it was my savings. So I had a savings and I was like, okay, I'm going to full send this and see... Because if I was going to do it, I wanted to do it right. I wanted the production to be well. I didn't want to be in my closet recording it. And so it's like, okay, if I'm going to do this, let's try. But I had enough money for a season, essentially. So we released...
And we were releasing every week. And so we didn't have a subscription. We didn't have like a way to binge or sort of do any of that, which I didn't understand any anyways. So I wouldn't have. But we're releasing every week. The end of June, so after four episodes had been released, Apple put us in the carousel.
um the new and noteworthy and then you guys were like the top like banner on the yeah you were in the carousel at the same time because i like that's right that's what i want to add my creators we love and so we were both there but then they put me at the front so when you opened your apple app It was, you know, and it's my eyeballs, right?
It's just my eyeballs like deadpan as people still can't decide if they like the eyeballs or not, like if it's creepy or anyways.
And we struggle. And honestly, cover art is a huge thing. Like, our title and the cover art and the fact that we got put there, we were getting, like, what? Like, 20,000. I think we were at, like, 20,000, 30,000 downloads before we went to Apple.
But I also had paid and had some promos and other people's- So you did a little bit of paid marketing when you launched?
I didn't do a ton because by the end, I was out of money. But once we were in that Apple carousel at the top, July, I cannot even explain what happened in July because two weeks after that- I hit number one on Apple podcast. Like I and I remember watching over like two days as like we hit the charts. And then we started going up. And then I was like, we're still going.
And then I passed like Jon Stewart and The Daily Show. And then I passed Joe Rogan. And I'm like, wow. What the fuck is happening? And the funny Delulu part for me is that I didn't know that that was weird. I was shocked, but I was also like, oh, this is really cool. And everybody's like, who? What is, like, who are you?
Four weeks in, we didn't have a full season out. Like we were still releasing every week and our reviews were not amazing. Everybody either loves it or they hates it. So we're right at like just under four stars, but it's either this is the best podcast I've ever heard or what is this trash? This is not true crime.
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