Brittani Ard
speaker
87 appearances
1 recordings
1 series
first heard Mar 2025
last heard Mar 2025
Brittani Ard’s voice in public audio — every appearance, attributed to the second.
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Appearances
And it's, I mean, and it's, we have stayed in that same review spot this whole time.
And, but I also was not, I've never put out anything that people were able to review.
And people are reviewing my life. Yeah. And so some of them, some of the reviews are hilarious. Like, what is this person droning on about?
Yes. All of them. Five stars. But I was like, I want to hit a million by my birthday, which was a week after episode eight would have released. So the whole season would be out. And I was like, no, let's hit a million by my birthday, which is eight and a half weeks after we launched the podcast. And again, delulu. I didn't even know that it wasn't a... Nobody would have done that.
What ended up happening... that we don't understand is we almost hit 3 million in eight weeks. It became very quickly like a big story in the industry, your show. And nobody could explain it to me and I didn't understand. Right. And I still – it wasn't actually until like a month ago because I got this list of other people's podcasts that I can go guest on.
And they have like how many downloads and they usually get on an episode. And I'm looking at some of these kind of big podcasts and I'm like – Oh, yeah.
There are some of these that I'm like, that's an amazing show. And they're getting 10,000 downloads an episode. And I'm like, I right now I have 950,000 downloads on app one. Which is, I mean, I'm going to hit a million on that first episode. And I really still don't fully understand. But because everything happened so fast, we didn't have ads in right away. They weren't host read ads.
So, you know, it's all the span ads and everything. There was a lot of money left on the table in July. And because it blew up, it's like, oh, we need to keep the feed going. Like, you can't let the feed... Because I'm like, okay, I guess I'll do a second season. We'll keep it going, you know. And... The problem with that is that that is expensive.
I wasn't planning on this becoming my full-time job unless it really sort of did what it did, which... I wasn't financially prepared for. Two, like I had enough money to make season one work, but that's it. There's no reserves. And everybody is like, you have to keep your feed going, which is when I started getting offers from networks. And I had three offers from three different networks.
Every single offer was enough money to cover production. And that's it. And I lost a lot of freedom. And they wanted it to be a weekly series. And I didn't know that the quality would be the same if I switched it to that sort of churning out a weekly series. Because mine's storytelling. It's very different than an interview situation.
Yeah. And I didn't want to turn it into a chat show. And so then it's like, okay, I'm not. going to do this. I'm not going to keep doing this because I'm not going to work my ass off, not get paid. And I didn't know how to negotiate with the networks. I hired an agent that only made money if I went with specific networks.
And one of the things that there was one network that offered me a ton of money, would have paid for production and doubled like an income for me. And they had a thing in their contract that I almost missed because I don't know shit. And it was based on 3 million downloads a month. Yeah. And so I sent back and I was like, hey, these aren't my numbers every month.
This happened and I hit that, but I don't know that I can hit that. I need a real... minimum guarantee on what my numbers actually are.
And I was supposed to release second season the end of October. Like I had a release date for second season and was literally like scrounging money trying to figure out how to keep it going because everybody was like, you have to, you just have to keep going. And I had talked to my production company and it was sort of like, let's figure out how to make second season
And then third season, I'll do freelance, you know, and learn it. But I was trying to keep my feed going while I'm trying to figure out how to do self-production.
And my topics are intense. I don't want a random person in the room with me. I need to have some sort of relationship so that I feel comfortable sharing. I will come in and talk on a microphone for an hour and a half. It turns into a 30-minute episode. That is edited by somebody that is very thoughtful and is in my head about how I want to share the story. I can't just go.
But ours is because it's storytelling and it's not just the editing and interview. Like Sydney is in my brain. I mean, which I tell her all the time is this, like, it's scary for me and I've been here for a long time, but she came in and like got me. Yeah, it's a real art. It was huge to the success of the show.
Because she really told it in a way that was authentically me and I could keep it going.
With Sid's help. And so what ended up happening in October is I was like, we're not releasing second season. I just can't afford it. I'm going to go independent now. It was like, okay, I guess I'm going to start a production company.
Which thankfully, I do have other businesses and I have done that before. So that side of it, the business side of it has never been the scary side for me. Like I can start an LLC. I can do all of that. I know how to, I built my own website. Like I can do all the backend, thankfully, but started BDE, Unlimited Productions, which there are 10 or 11 different
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