Candace Nelson

So they have to sell all the things all day long.

This is just how it's been done for generations.

You're not going to change it.

Second reason, it was the height of the low carb craze.

Everybody was eating burgers without the bun and, you know, bacon for breakfast.

And I thought, I don't know, I think there's still people out there sneaking some carbs.

And I bet if I can make a cupcake that's worth it, that's splurge worthy and also make it aspirational and giftable.

I would increase the market beyond, you know, kids' birthday parties to something that, you know, could live alongside flowers or candles.

And so I saw it.

And I think it was because I was in this unique situation where I really had my hands deep into baking.

So I saw the need in the market, whereas other people didn't necessarily.

And they were trying to protect me.

But it was really, I'll give my husband a lot of credit.

He left his job too.

In finance, he had his MBA.

And he said, I will do this with you.

And it really took him saying, I believe in you for me to get the confidence because I didn't have that model of entrepreneurship in my life.

Everyone was telling me it wouldn't work.

I had this idea, but I didn't know that I could even be an entrepreneur at the time.

So to have that emotional support and have that person by my side who believed in me was truly everything in the beginning.