Candace Nelson

I think now we have so much more as women in terms of

professional support and places to turn but at the time it was literally me and the tv screen with martha stewart oprah winfrey and then my husband by my side that was it it's incredible like you said when one person believes in you it can change everything to validate this idea that you're having and it

It was amazing.

And honestly...

The fact that people always say, well, when do you turn it off?

When do you turn it off?

Some of our best ideas were, you know, late at night, like the cupcake ATM.

We came home late from a party and I wouldn't have had that brainstorm if someone wasn't living in the house with me, right?

Because it was late at night.

I had a pregnancy craving.

I couldn't get a cupcake.

And the store was closed.

There were none in the house.

And I just thought, well, what if you could get a cupcake anytime, day or night?

And he and I are just so accustomed to like batting around these what we call crazy ideas that we went with it.

Like we ran with it instead of just dismissing it and letting it go.

Yes, bakeries existed, but none like ours.

And, you know, at the time you could go buy one of those shelf-stable cupcakes at Ralph's for 75 cents, but we were making cupcakes elegant and luxurious and charging $3.

And the whole experience had to reflect that.

So I was, and I say this in my book, it's so important as women in particular to dream those big, wild, crazy, unwieldy dreams.