Candace Nelson

And dreams that light you up, right?

That sort of light that fuel inside and get that passion going.

But entrepreneurship is not just throwing all caution to the wind, right?

It's taking a calculated risk.

So as much as I want you to dream big, I want you to start small.

Start with those baby steps.

Test your idea.

Test your thesis for traction before you go all in.

And so what that meant for me was I just started baking.

While I was perfecting my recipes and creating the brand, I just started baking out of my LA kitchen.

And first I was just delivering them to friends for free.

And then they kind of took on a life of their own.

Friends of friends would call.

and get cupcakes for me in my kitchen.

And then all of a sudden people were calling me.

I could not track how they'd found my number.

And that was when I thought, huh,

There's people out there eating carbs, first of all.

And I might be onto something because there's nothing in the market that exists for this yet.

And started looking for a location.