Carl Kleinschmidt

speaker

344 appearances 4 recordings 1 series first heard Jun 2026 last heard 4 Jun

Carl Kleinschmidt’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 4 in all, peaking in Jun 2026 with 4.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Fan out analysis, Local rank checks in AI · 1 Jun 2026 podcast

Like what to do when it what to wear when it rains.

Maybe I partner with a raincoat company.

Maybe I do some research about um what are the best waterproof clothes?

I just go that way.

So you have to first make the decision are you going wide or you're gonna try to move up a level?

I think

I treat fan out queries sort of like keywords, but then you have to do in-depth intent analysis on each one.

Right?

Like traditionally if uh you have a set of keywords and they're tangentially related.

you have to do some intent analysis, but you don't have to st like do a complete intent analysis.

For fan out, there's a chance that the f uh you are not relevant at all to the fan out.

And then you either have to say, okay,

I I I'll be relevant for sixty percent of the fan out, but this forty percent I'm not relevant.

Or if you're not relevant for seventy percent of the fan out, that's a pretty good signal you're in the wrong space.

Um that LLMs believe the intent in this specific query, the intent breakdown is so different from what you think it is, then some something went wrong and you need to revisit your core assumptions.

I consider fan out like a s uh a thought exercise of trying to figure out where are users coming from.

And especially right like with AI overview and um

Also, just pinging the LLMs, you can test theory.

So, for instance, like I was working on a project to figure out

Does the location of the

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