Carl Kleinschmidt

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344 appearances 4 recordings 1 series first heard Jun 2026 last heard 4 Jun

Carl Kleinschmidt’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 4 in all, peaking in Jun 2026 with 4.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Fan out analysis, Local rank checks in AI · 1 Jun 2026 podcast

um where someone is searching from influence the answers that LLMs give, specifically in the autorepair space.

Cause I was interested in researching like

If I live in Phoenix versus if I live in Minnesota, will the answers be different for something related to AC repair in the car?

And so you can do these context tests where you're like, if I give you the context that I live in a specific city, or if I give you the context of something else, you can get pretty good answers for what the LLMs, what makes the LLMs change their answers in the expected ways.

And so when you're doing these fan-outs, you are just

doing like assumptions and then you have to validate that the LLMs think the same way that you do and the changes come

follow your assumptions and then you have to use all possible data from actual user interactions, right?

We have GSC impressions to get some data.

We now have um

Bing search console to have some data there.

So we're guar starting to get a little bit of data, but that is still the hardest part.

You have to keep on simulating

possible intents, collect data about what is working, what isn't, and we that is still the hardest part.

I don't think anyone has cracked yet how do you actually connect those two, but you just gotta keep on trying and see what moves needles from the data that we have.

agree with that, yeah.

So th the number one thing is as early as possible, collect all the data that you have.

Make sure that your analytics platform has a filter set up for LLM queries, including conversions all the way through.

So you know, are you actually moving the needle?

then ingest the Search Console data via uh the data import, not just the UI, and then for sure create a Bing Search Console account so you cause that is the best data we have right now, uh from all of the LLMs.

So the main thing is um

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