Charles Duhigg

And what's interesting is if you look at Obama, and most importantly, if you look at Bill Clinton, that's what they did really well, right?

Everyone remembers the Bill Clinton sister soldier moment when he comes out and he criticizes sister soldier for...

for giving bad advice to black youths.

And that was an important moment because it showed that Bill Clinton was being independent.

He was being authentic.

And he alienated some of his base in doing so, but it was an important moment for the campaign.

We need more of that.

We need that authenticity.

And I think we're going to see that on the stage for 2028.

Right.

That actually affects black Americans.

Right.

I think you're exactly right.

So one of the things that we know about communication and this comes from super communicators is that as humans, if you think about it as humans, communication is our superpower.

Right.

It's the thing that like sets us apart from every other species.

And so as a result, our brain has evolved to be very, very good at communication.

And part of that evolution is that we have this almost hair trigger sensitivity to inauthenticity.

Now, that doesn't mean it works all the time, right?

Con men can take advantage of people.