Charles Duhigg

But if you're at a party and someone asks you, where do you go on vacation?

You know, within like 10 seconds that they don't care where you went on vacation.

They just want to tell you where they went on vacation.

They want to tell you all about the yacht that they, right?

We are so

really good at detecting an authenticity and there's a reason for this it's because back in a state of nature back when we lived in villages if someone came to town and they presented themselves as trustworthy and they weren't actually trustworthy they represented the biggest threat to our survival possible because we might let our guards down so as a result our brain is constantly trying to determine can i trust this person do they believe what they're saying and

And there are ways, and Bill Clinton's a perfect example of this, of appearing authentic when you're not really that authentic.

But for most of us and for most politicians who aren't as talented as Bill Clinton, we have to genuinely be authentic about some things.

And that means that even if we disagree with our supporters, if we make our disagreement plain and we stand for what we believe in and we explain it, they actually like us more because they believe that we're authentic.

So here's the thing.

He is a con man, but he's pretty consistent in his conmanship, right?

Like he basically says, if you're for me, I like you.

And if you're against me, I hate you.

Like the thing is that we don't believe any of his political stances.

We don't believe that he's really pro-life.

We don't believe that he's like really for the sanctity of marriage or that he actually has read the Bible.

But when he's saying that stuff, and anyone who's gone to a Trump rally knows this, that when he says that stuff, what he's actually saying is he's signaling the same way Bill Clinton signaled.

He's saying, look, I believe you need to hear this and I want your support.

So I'm going to say what you want me to say.

And you don't believe it and I don't believe it.